Partnership Reports

Salesforce Expands Olympic Partnerships

March 10, 2022

Securing five medals at the 2022 Paralympics in Beijing, the ParalympicsGB (Great Britain) have signed a three-year agreement with Salesforce that will aim to bring fans and athletes closer than ever before. Within the partnership, Salesforce will engage fans around the globe creating different visualizations to deepen the reach of the athletes and achievements of the ParalympicsGB team.

As the 2022 Paralmypics come to an end in Beijing, SponsorUnited highlighted four of the athletes with over 10 endorsement deals each.

Millicent Knight competes in alpine skiing and has multiple brands endorsed on her jersey including LEKI, HEAD, Booster Straps and UVEX on her helmet and goggles.Mike Schultz leverages his Instagram to promote his brands and has an impressive average engagement rate of 13.61% with a total engagement over 145,000. Within the social posts Schultz has, Bridgestone, Tempo, Intel, and Visa can all be seen all across Schultz’s Instagram.

Mark Arendz and Owen Pick each have over 10 endorsements. Owen is a snowboarder and has brands on his jerseys featured during the games, while Mark also hits the slopes in the Para-Nordic skiing events with brands on his jersey as well.

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