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Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

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Brands

Discover, evaluate, and activate high-impact partnerships with speed and precision.

Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.

Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Agencies

Pitch, plan, and optimize client partnerships with confidence and clarity.

Educators

Bring real-world sponsorship data and tools into the classroom to prepare students for industry roles.

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Learn how SponsorUnited is redefining sponsorship intelligence.

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[ Solutions ]

The Strategic Sponsorship Intelligence Partner for
Educators

Bring the professional sponsorship ecosystem into the classroom and give students real-world experience with the tools shaping today’s sports and entertainment landscape.

A red Indiana football helmet rests on turf surrounded by red, white, and blue confetti and Big Ten-branded decorations.
A Michigan player leaps for a powerful dunk while a Villanova defender contests the play, with fans and photographers watching from the stands.

Teaching sponsorship requires real examples, current data, and industry context.

Yet most classroom materials rely on outdated case studies or limited public information, making it difficult for students to understand how partnerships are built, activated, and evaluated. Without access to real data, students miss the hands-on learning that prepares them for careers across sports, entertainment, and media.

Individual access for every student.

Provide students and professors with their own platform accounts, enabling hands-on research, assignments, and semester-long projects rooted in real sponsorship data.

Individual access for every student.

Provide students and professors with their own platform accounts, enabling hands-on research, assignments, and semester-long projects rooted in real sponsorship data.

Explore partnerships across sports, entertainment, and media.

Students can dive into brand, athlete, team, and league partnerships—analyzing deals, viewing real activations, and evaluating how brands and properties show up across markets and categories.

Explore partnerships across sports, entertainment, and media.

Students can dive into brand, athlete, team, and league partnerships—analyzing deals, viewing real activations, and evaluating how brands and properties show up across markets and categories.

Develop analytical and strategic skills.

Using category, market, and asset insights, students learn how to evaluate the competitive landscape, identify patterns, and form strategic recommendations—mirroring professional roles in sports business and marketing.

Develop analytical and strategic skills.

Using category, market, and asset insights, students learn how to evaluate the competitive landscape, identify patterns, and form strategic recommendations—mirroring professional roles in sports business and marketing.

Bring concepts to life with real activation examples.

Students gain exposure to actual creative assets and on-site activations, enhancing their understanding of sponsorship execution and giving context to classroom discussions and case work.

Bring concepts to life with real activation examples.

Students gain exposure to actual creative assets and on-site activations, enhancing their understanding of sponsorship execution and giving context to classroom discussions and case work.

Since integrating SponsorUnited’s robust capabilities, my team has been able to achieve incremental performance on our marketing objectives. The adaptive nature of the platform anticipates our brand and property interests and streamlines data in an actionable manner. Furthermore, the support of the on-demand research team has been instrumental in delivering personalized insights and news that empower my team to make informed partnership decisions. Thank you SponsorUnited for providing us with the support for our brands to become leaders in an increasingly informatic and data-driven partnership landscape!

[ Karina Walter / Sports Marketing / PepsiCo ]

SponsorUnited is an indispensable resource for our team. The platform is intuitive and gives us easy access to the insights we need to identify, connect with, and better understand prospects. Plus, it enables us to stay informed and competitive, and has helped enhance our proposals and partner activation. With instant intel and attentive service, SU provides a great CX and clear ROI.

[ Jorge Perea / Vice President, Corporate Partnerships / Seattle Storm ]

I have now used SponsorUnited at two different companies. SU makes prospecting more fruitful and efficient as I am able to be more pinpointed in who I reach out to and how. Further, my negotiations are more direct as I am able to research my prospective clients more succinctly. Overall, I find SU to save me time, give me more in-depth info, and as a result, allow me to be more successful in my role.

[ Ryan Slack / National Sales Manager / ParkMobile ]

[ Resources ]

Our Platform In Action

[ Inside the Deal ]

How Autodesk Is Redefining NFL Stadium Construction

[ Inside the Deal ]

Keurig Dr Pepper and Chicago Bears Launch NFL's First Reusable Cup Program with Bold Reuse

[ Inside the Deal ]

Toyota and the Colorado Rapids Turn Corner Kicks into Community Impact

[ Inside the Deal ]

ParkMobile and the Cavaliers Streamline Game-Day Parking to Enhance the Fan Experience

View All

Ready to unlock unrivaled sponsorship insights?

Book a Demo
Try the best kept secret in smarter, faster partnerships.
The Industry’s Leading Sponsorship Intelligence Platform

info@sponsorunited.com

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Your Sponsorship Intelligence Operating System

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