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Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

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Brands

Discover, evaluate, and activate high-impact partnerships with speed and precision.

Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.

Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Agencies

Pitch, plan, and optimize client partnerships with confidence and clarity.

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Bring real-world sponsorship data and tools into the classroom to prepare students for industry roles.

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[ Solutions ]

The Strategic Sponsorship Intelligence Partner for
Brands

Discover, evaluate, and activate high-impact partnerships with speed and precision.

A packed baseball stadium at dusk with a large illuminated Coca-Cola bottle and oversized glove sculpture beyond the outfield, with a bridge visible in the background.
A basketball player in a dark uniform releases a shot mid-air, with a bright Verizon sign glowing behind him.

The sponsorship industry has evolved faster than the technology and tools built to support it— until now.

To excel, you need clarity, speed, and tools built for the pace of a game that’s always changing.

Analyze sponsorship proposals instantly.

Identify and secure the best opportunities using our groundbreaking AI-enabled proposal evaluator tool. Upload proposals for a detailed analysis that breaks down audience and market fit, the competitive landscape, asset and pricing benchmarks paired with a negotiation guide.

Analyze sponsorship proposals instantly.

Identify and secure the best opportunities using our groundbreaking AI-enabled proposal evaluator tool. Upload proposals for a detailed analysis that breaks down audience and market fit, the competitive landscape, asset and pricing benchmarks paired with a negotiation guide.

Surface insights instantly.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Surface insights instantly.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Uncover white space.

See the full sponsorship landscape and uncover opportunities aligned to your goals, audience, and market. Compare properties side-by-side, spot emerging opportunities, and move from insight to action—faster than ever.

Uncover white space.

See the full sponsorship landscape and uncover opportunities aligned to your goals, audience, and market. Compare properties side-by-side, spot emerging opportunities, and move from insight to action—faster than ever.

Dig into competitive research.

View creative assets and messaging across all sponsorship platforms, new entrants, openings, and trends by category.

Dig into competitive research.

View creative assets and messaging across all sponsorship platforms, new entrants, openings, and trends by category.

Shape breakthrough activations with unmatched inspiration.

Access the industry’s largest sponsorship-specific creative library—filled with real activations, not mockups. Explore how brands bring partnerships to life across every market, league, team, and category, all searchable in one intuitive creative hub designed to spark ideas and guide execution.

Shape breakthrough activations with unmatched inspiration.

Access the industry’s largest sponsorship-specific creative library—filled with real activations, not mockups. Explore how brands bring partnerships to life across every market, league, team, and category, all searchable in one intuitive creative hub designed to spark ideas and guide execution.

Negotiate every deal with confidence.

Benchmark pricing, validate spend, and shape deal structures using data trained on $30B+ in sponsorship intelligence. Gain the clarity and leverage to negotiate with precision—knowing every decision is backed by real market benchmarks and historical deal data.

Negotiate every deal with confidence.

Benchmark pricing, validate spend, and shape deal structures using data trained on $30B+ in sponsorship intelligence. Gain the clarity and leverage to negotiate with precision—knowing every decision is backed by real market benchmarks and historical deal data.

[ Customer Story ]

How Autodesk Is Redefining NFL Stadium Construction

This September, software giant Autodesk partnered with the New England Patriots, marking a new chapter in sports partnerships—one rooted not just in brand storytelling, but in the future of how stadiums and major sports facilities are designed, built, and operated. The Patriots and the Kraft Group became the first NFL franchise to adopt Autodesk as their official design and make platform, integrating the company’s technology directly into multi-year capital projects across their footprint.

‍Read More
AutoDesk x New England Patriots
Since integrating SponsorUnited’s robust capabilities, my team has been able to achieve incremental performance on our marketing objectives. The adaptive nature of the platform anticipates our brand and property interests and streamlines data in an actionable manner. Furthermore, the support of the on-demand research team has been instrumental in delivering personalized insights and news that empower my team to make informed partnership decisions. Thank you SponsorUnited for providing us with the support for our brands to become leaders in an increasingly informatic and data-driven partnership landscape!

[ Karina Walter / Sports Marketing / PepsiCo ]

I have now used SponsorUnited at two different companies. SU makes prospecting more fruitful and efficient as I am able to be more pinpointed in who I reach out to and how. Further, my negotiations are more direct as I am able to research my prospective clients more succinctly. Overall, I find SU to save me time, give me more in-depth info, and as a result, allow me to be more successful in my role.

[ Ryan Slack / National Sales Manager / ParkMobile ]

SponsorUnited is an indispensable resource for our team. The platform is intuitive and gives us easy access to the insights we need to identify, connect with, and better understand prospects. Plus, it enables us to stay informed and competitive, and has helped enhance our proposals and partner activation. With instant intel and attentive service, SU provides a great CX and clear ROI.

[ Jorge Perea / Vice President, Corporate Partnerships / Seattle Storm ]

[ Resources ]

SponsorUnited Intelligence In Action

[ Inside the Deal ]

How Autodesk Is Redefining NFL Stadium Construction

[ Inside the Deal ]

Keurig Dr Pepper and Chicago Bears Launch NFL's First Reusable Cup Program with Bold Reuse

[ Inside the Deal ]

Toyota and the Colorado Rapids Turn Corner Kicks into Community Impact

[ Inside the Deal ]

ParkMobile and the Cavaliers Streamline Game-Day Parking to Enhance the Fan Experience

View All

Ready to unlock unrivaled sponsorship insights?

Book a Demo
Try the best kept secret in smarter, faster partnerships.
The Industry’s Leading Sponsorship Intelligence Platform

info@sponsorunited.com

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Introducing SponsorUnited 4.0

Your Sponsorship Intelligence Operating System

Discover 4.0
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