At the 2024 Paris Olympics, P&G—a Worldwide Olympic Partner since 2010—and its sub-brands embraced a holistic approach to sponsorship, showcasing its support for athletes and their families, and fans worldwide. This across-the-board effort was characterized by a focus on everyday life, with P&G's child brands taking center stage in Olympic Village, around Paris, and in a series of diverse TV advertisements and in-store activations across the globe. Prominent campaigns included Oral-B's "Brush Like a Champion," Head & Shoulders' "Gold Medal Against Dandruff," Gillette's rollout of an Olympics-inspired gold razor, and ZzzQuil's "Sleep Like an Everyday Champion." These campaigns were part of more than 30 P&G brand-specific Olympic initiatives, demonstrating a comprehensive commitment to enhancing the everyday lives of those connected to the Games.

P&G's dedication extended beyond advertising, providing tangible support to over 22,000 athletes and the staff in the Athletes' Olympic Village. Pampers introduced a Village Nursery—the first of its kind at the Olympic games—offering athlete parents a nurturing space to bond with their young children. 

In addition, the Beauty & Grooming Salon—featuring Pantene, Head & Shoulders, Mielle, Gillette, and Braun—offered complimentary beauty and grooming treatments, helping athletes look and feel their best.

Ariel supplied laundry rooms with cold water washing services, Oral-B set up a dental clinic, and Always and Tampax ensured products were readily available, all contributing to a supportive and comfortable environment for the athletes during their Olympic stay.

As another component of its Olympic sponsorship, P&G provided a Paris-themed reusable welcome kit filled with essentials from brands like Oral-B, Head & Shoulders, Aussie, Safeguard, and Febreze, to support athletes' health and hygiene needs. The “Athletes for Good” program also saw P&G support more than 100 athletes with financing and grants for their preferred charities. On the sustainability front, P&G helped create podiums, inspired by the iconic works of Gustave Eiffel, that were locally made from French wood and 100% recycled plastic—highlighting P&G's enduring commitment to reducing plastic waste, accelerating sustainable packaging, and improving recycling systems. Collectively, these initiatives showcased P&G's all-encompassing commitment to not only sponsoring the Games, but elevating the overall experience for athletes and the broader Olympic community.