Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

[ Insight ]

[ February 14, 2022 ]

Super Bowl LVI | Instant Replay

Super Bowl LVI | Instant Replay

[ Back to Insights Hub ]

Back to Insights Hub

Access the Source of Our Insights

See the platform tracking 2.5M+ deals in action.

Get In-Depth Data to Fuel Your Strategy

Download deep research across leagues, categories,and industries.

Explore Reports

Stay Ahead and In the Know

Get the latest sponsorship intel sent straight to your inbox.

Congratulations to the Los Angeles Rams for winning Super Bowl LVI and Cooper Kupp on receiving the MVP award.

Anheuser-Busch showcased their brands in featured segments during the broadcast on NBC, while Crypto brands, being new to the Super Bowl scene, saw advertisements from Coinbase, FTX, eToro&Crypto.com who have combined over 115 new sponsorship deals since the beginning of 2021.

Citations

No items found.

[ BACK TO INSIGHTS HUB ]

Have questions?
We have answers.

No items found.

You May Also Be Interested In:

[ Insight ]

Standout Experiential Activations: January 2026

[ Insight ]

Inside the AKC National Championship: How Sponsor Activations Power One of TV’s Most Engaged Audiences

[ Insight ]

How the Point of Arrival Is Reshaping Sports Sponsorship

[ Insight ]

Prediction Markets Are Taking a Page from the Sports Betting Playbook

[ Insight ]

December 2025 Experiential Activations

[ Insight ]

1st Day of NY International Auto Show and Toyota is Winning the Race

[ Insight ]

NFL Off-Season Social Data

[ Insight ]

NFL Christmas Games

[ Insight ]

Maximizing Reach at San Diego Comic-Con: A Look at Strategic OOH Advertising

[ Insight ]

Social Media | Finance Report

[ Insight ]

NCAA Football NIL Endorsements

[ Insight ]

January's Hottest Brands Are Here!

[ Insight ]

Winter Olympics | Endorsements

[ Insight ]

Super Bowl Experience | Activation Spotlight

[ Insight ]

A Glimpse into the Future of the Auto Industry at the Chicago Auto Show

[ Insight ]

Celebrities & Fanatics CEO to Acquire Mitchell & Ness

[ Insight ]

FTX | CES 2022

[ Insight ]

Kingsley and Chai | Endorsements

[ Insight ]

Cars of the Future | CES 2022

[ Insight ]

NFL Playoff QB's | Endorsements

[ Insight ]

2024 Sponsorship Predictions Featured in SportsPro Media

[ Insight ]

These Organizations are Crushing the Social Game for Tech Brands

[ Insight ]

AFC & NFC Championships: Spotlight on Star Quarterbacks Off the Field

[ Insight ]

Youth Initiatives | Technology Sponsorships Annual Report

[ Insight ]

Top Athletes Dominating Social Media Growth in 2024

[ Insight ]

NFL Conference Playoffs | Endorsements

[ Insight ]

Pre-Summer Spotlight: Top Brands that Captivated Sponsorship Executives in May

[ Insight ]

Esports' Impressive Momentum

[ Insight ]

Why Smart Brands Are Investing into Women's College Basketball Athletes

[ Insight ]

SXSW 2022 is Back In-Person After 2 Years

[ Insight ]

NFL 2021 Annual Report | Controversy and Winning

[ Insight ]

SXSW 2022 | Music Endorsements

[ Insight ]

March Madness | Women's #1 seeds

[ Insight ]

El Clásico | Brand Matchup

[ Insight ]

Tequila Brands Take Center Stage on Cinco de Mayo

[ Insight ]

Patrick Mahomes Endorsements

[ Insight ]

USA vs. England FIFA World Cup Qatar 2022

[ Insight ]

NBA Playoff Appearance Strengthen Social Media Experience

[ Insight ]

NFL New Deals Heating Up: What 2025 Sponsorship Data Reveals so Far

[ Insight ]

NFL TNF Athlete Endorsements

[ Insight ]

El Clásico

[ Insight ]

NFL Goes Global: Peacock to Stream First-Ever Game in Brazil

[ Insight ]

LCS Finals in LA Showcase Esports' Thriving Sponsorship Ecosystem

[ Insight ]

5 Lessons from the Dodgers' $200M Sponsorship Season for Brand Marketers

[ Insight ]

The 2022 Grand National | Instant Replay

[ Insight ]

How SponsorUnited Helps Brands Excel in an Ever-Changing Marketplace

[ Insight ]

Sneaker Collaborations

[ Insight ]

Top Sponsors and Streamers Share the Spotlight at TwitchCon 2024

[ Insight ]

Grand National Viewership Puts The Super Bowl's to Shame

[ Insight ]

Introducing SponsorUnited 3.0

[ Insight ]

Brands Master Endorsement Deals with Golfers

[ Insight ]

Baseball is Back, and 1 Brand is Showing Off Their Newest Partnership

[ Insight ]

Female NIL Athletes Continue Steady Growth

[ Insight ]

UEFA 2022 Women's Euro Instant Replay

[ Insight ]

Brands Ride the Wave of Deadpool & Wolverine's Smashing Success

[ Insight ]

Beyond the Music: What Lollapalooza Taught Us About Experiential Sponsorships in 2025

[ Insight ]

P&G Elevates Athlete Experience with Olympic Village Activations

[ Insight ]

Back To School Retailers

[ Insight ]

Citibank Takes Center Stage as 2023 Mubadala Citi DC Open's Top Sponsor

[ Insight ]

Richmond Fall Race Endorsements

[ Insight ]

2022 Citi Open

[ Insight ]

MLB Field of Dreams Game

[ Insight ]

Major League Rugby | Spotlight

[ Insight ]

Hard Seltzer Sponsor Insight

[ Insight ]

Retailers Lean In On Partnerships to Lure Back-to-School Shoppers

[ Insight ]

Brewing Success with Coffee's Strategy in Sports Sponsorship

[ Insight ]

The RØDE Creator of the Year Awards 2024 Spotlight Influencer Excellence

[ Insight ]

Forward-Thinking Brands Took the Metaverse by Storm in 2022

[ Insight ]

Risk Meets Reward: The Unsung Hero of Big Prizes in Sports

[ Insight ]

US Open Sponsorship Recap

[ Insight ]

NHL Skills Challenge | Instant Replay

[ Insight ]

Juan Soto's Move to the Mets Could Be a Sponsorship Game-Changer

[ Insight ]

Super Bowl LVII Offers Another Unrivaled Opportunity for Advertisers

[ Insight ]

Super Bowl LVI | Instant Replay

[ Insight ]

Watches & Jewelry | Category Report

[ Insight ]

NFL Sponsorship Trends: A Deep Dive Into Revenue Distribution, Retail Demand, and Super Bowl Activations

[ Insight ]

The Sponsor 100 | Most Searched Brands

[ Insight ]

Waste Management Open | Presenting Sponsor

[ Insight ]

The Evolution of Game Day Activations

[ Insight ]

Sony and Pinterest Make Waves with Interactive Activations at CES 2025

[ Insight ]

National Championship | NIL Endorsements

[ Insight ]

As More Brands Lock In Stadium Deals, Hospitality Assets Increase

[ Insight ]

Endorsements | Technology Sponsorships Annual Report

[ Insight ]

January 2022 | Power Rankings

[ Insight ]

Brands Expand Footprint Into MLS as Bob Lynch is Featured in American Banker

[ Insight ]

Wimbledon Activations

[ Insight ]

Famed Tour De France Caravan Offers an Unrivaled Opportunity for Sponsors

[ Insight ]

Tour De France Instant Replay

[ Insight ]

The Open Championship

[ Insight ]

US Olympic Athletes Leading the Charge for Gold

[ Insight ]

May Hottest Brands Have Arrived

[ Insight ]

History In The Making at Roland Garros

[ Insight ]

From Title IX to NIL Deals, Change is Good For Women In Sports

[ Insight ]

Sponsors Go All Out in Istanbul for the UEFA Champions League Final

[ Insight ]

New Brands Turn Up the Volume at the 2024 Governors Ball Music Festival

[ Insight ]

Jocelyn Alo Endorsements | World Softball Day

[ Insight ]

John John Florence | Endorsements

[ Insight ]

Wimbledon Endorsements

[ Insight ]

The NHL's Big Leap In Cause-Related Marketing

[ Insight ]

MLB's London Series Spotlights Continued Globalization of US Major Pro Sports

Formula 1 cars race down a track at high speed, with sparks flying from one car and the rest of the field following closely behind.

Tech Brands Build Global Reach with Data-Driven Partnerships