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Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

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Discover, evaluate, and activate high-impact partnerships with speed and precision.

Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.

Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Agencies

Pitch, plan, and optimize client partnerships with confidence and clarity.

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Bring real-world sponsorship data and tools into the classroom to prepare students for industry roles.

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[ Solutions ]

The Strategic Sponsorship Intelligence Partner for
Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Broadcast analysts sit at a Thursday Night Football postgame desk on the field, discussing the game with stadium lights glowing behind them.
A crowded Times Square scene filled with bright digital billboards, tall buildings, busy streets, and large advertising displays.

Sponsorship and media sales are more competitive than ever.

Without transparency into who’s spending, where, and how much, you are forced to rely on assumptions—making it harder to identify the right prospects, justify pricing, and close deals with confidence.

Get faster answers for more targeted pitches.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Get faster answers for more targeted pitches.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Find the right brands & contacts faster.

Discover brands investing with properties like yours, and instantly identify key decision-makers so you can connect with the right people.

Find the right brands & contacts faster.

Discover brands investing with properties like yours, and instantly identify key decision-makers so you can connect with the right people.

Know every brand’s media footprint.

Get a complete view of how brands activate across broadcast, digital, and experiential platforms. From on-air integrations to out-of-home activations, understand where advertisers spend—and how to position your assets to win.

Know every brand’s media footprint.

Get a complete view of how brands activate across broadcast, digital, and experiential platforms. From on-air integrations to out-of-home activations, understand where advertisers spend—and how to position your assets to win.

Negotiate and close stronger deals.

Evaluate spend ranges, deal structures, and category benchmarks to maximize revenue on every sale. Whether you’re building custom packages or renewing key advertisers, make every negotiation data-driven.

Negotiate and close stronger deals.

Evaluate spend ranges, deal structures, and category benchmarks to maximize revenue on every sale. Whether you’re building custom packages or renewing key advertisers, make every negotiation data-driven.

[ Event Insight ]

Beyond the Music: What Lollapalooza Taught Us About Experiential Sponsorships in 2025

“Lollapalooza isn’t just a stage for music anymore—it’s a stage for brands to perform too. And those who showed up right didn’t just entertain. They inspired.”

‍Read More
I have now used SponsorUnited at two different companies. SU makes prospecting more fruitful and efficient as I am able to be more pinpointed in who I reach out to and how. Further, my negotiations are more direct as I am able to research my prospective clients more succinctly. Overall, I find SU to save me time, give me more in-depth info, and as a result, allow me to be more successful in my role.

[ Ryan Slack / National Sales Manager / ParkMobile ]

SponsorUnited is an indispensable resource for our team. The platform is intuitive and gives us easy access to the insights we need to identify, connect with, and better understand prospects. Plus, it enables us to stay informed and competitive, and has helped enhance our proposals and partner activation. With instant intel and attentive service, SU provides a great CX and clear ROI.

[ Jorge Perea / Vice President, Corporate Partnerships / Seattle Storm ]

Since integrating SponsorUnited’s robust capabilities, my team has been able to achieve incremental performance on our marketing objectives. The adaptive nature of the platform anticipates our brand and property interests and streamlines data in an actionable manner. Furthermore, the support of the on-demand research team has been instrumental in delivering personalized insights and news that empower my team to make informed partnership decisions. Thank you SponsorUnited for providing us with the support for our brands to become leaders in an increasingly informatic and data-driven partnership landscape!

[ Karina Walter / Sports Marketing / PepsiCo ]

[ Resources ]

Our Platform In Action

[ Inside the Deal ]

How Autodesk Is Redefining NFL Stadium Construction

[ Inside the Deal ]

Keurig Dr Pepper and Chicago Bears Launch NFL's First Reusable Cup Program with Bold Reuse

[ Inside the Deal ]

Toyota and the Colorado Rapids Turn Corner Kicks into Community Impact

[ Inside the Deal ]

ParkMobile and the Cavaliers Streamline Game-Day Parking to Enhance the Fan Experience

View All

Ready to unlock unrivaled sponsorship insights?

Book a Demo
Try the best kept secret in smarter, faster partnerships.
The Industry’s Leading Sponsorship Intelligence Platform

info@sponsorunited.com

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Your Sponsorship Intelligence Operating System

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