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Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

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Discover, evaluate, and activate high-impact partnerships with speed and precision.

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From prospecting to activation—empower your team through every stage of the sponsorship journey.

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Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Agencies

Pitch, plan, and optimize client partnerships with confidence and clarity.

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Bring real-world sponsorship data and tools into the classroom to prepare students for industry roles.

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Learn how SponsorUnited is redefining sponsorship intelligence.

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[ Platform ]

The Future of
Sponsorship Intelligence
 Starts Here

Introducing SponsorUnited 4.0, the innovative intelligence platform combining the world’s largest sponsorship dataset with AI designed for this industry. 4.0 is the transformative operating system that empowers you to discover, evaluate, and activate high-impact deals with speed and precision.
Book a Demo Today

The Operating System for Sponsorship

One platform. Purpose-built for every sponsorship stakeholder. SponsorUnited 4.0 delivers tailored intelligence for brands, rights holders, agencies, and media partners—so each team can move faster, evaluate smarter, and execute with clarity.
Brands
Rights Holders
Media Companies
Agencies
Educators

[ SponsorUnited 4.0 ]

Your strategic
Sponsorship Intelligence Partner

Fueled by AI and built for action, our industry leading sponsorship intelligence platform empowers the planning, evaluation, and activation of partnerships with unprecedented clarity, speed, and confidence.

01

Surface

An AI-powered analyst that uses SponsorUnited’s data to help answer questions and surface insights quickly—without the manual digging.
02

Proposal Evaluator

A faster way to analyze sponsorship proposals, with benchmarks and guidance to help you prioritize opportunities. Available to brand customers.
03

Audience insights

Unified profiles combine sponsorship details with audience demographics—like age, income, and location—so you can quickly assess fit and make confident decisions.
04

Intuitive Interface

A streamlined homepage designed to surface insights faster, with intuitive navigation built around real sponsorship workflows.

SPND Unprecedented Pricing Transparency

Explore the power of SPND, SponsorUnited’s unrivaled pricing insights across deals, categories, markets, assets, and entitlements. Our solution for sponsorship pricing transparency changes the game for your partnership strategy.

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[ Feature Spotlight ]

Insights Delivering Impact for
Your Business

Get faster answers for more targeted pitches.

Our integrated, AI assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Get faster answers for more targeted pitches.

Our integrated, AI assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Analyze sponsorship proposals instantly.

Identify and secure the best opportunities using our groundbreaking AI-enabled proposal evaluator tool. Upload proposals for a detailed analysis that breaks down audience and market fit, the competitive landscape, asset and pricing benchmarks paired with a negotiation guide.

Analyze sponsorship proposals instantly.

Identify and secure the best opportunities using our groundbreaking AI-enabled proposal evaluator tool. Upload proposals for a detailed analysis that breaks down audience and market fit, the competitive landscape, asset and pricing benchmarks paired with a negotiation guide.

View in-depth brand, rights holder, and agency profiles.

See the complete picture with Integrated demographic insights to align sponsorships with the right audiences.

View in-depth brand, rights holder, and agency profiles.

See the complete picture with Integrated demographic insights to align sponsorships with the right audiences.

Dig into competitive research.

View creative assets and messaging across all sponsorship platforms, new entrants, openings, and trends by category.

Dig into competitive research.

View creative assets and messaging across all sponsorship platforms, new entrants, openings, and trends by category.

Discover how top deals stack up.

Get a detailed look at six top-tier partnerships and entitlements—Suite Level Entitlement, Gate Entitlement, Training Facility, Press Backdrop, Jersey Patch, Venue Naming Rights—across various markets.

Discover how top deals stack up.

Get a detailed look at six top-tier partnerships and entitlements—Suite Level Entitlement, Gate Entitlement, Training Facility, Press Backdrop, Jersey Patch, Venue Naming Rights—across various markets.

Analyze sponsorships by market.

See who’s active by DMA, city, or region, as well as market share and deal sizes.

Analyze sponsorships by market.

See who’s active by DMA, city, or region, as well as market share and deal sizes.

Breakdown assets & creative.

Access the largest library of sponsorship activations to help Inform your strategy.

Breakdown assets & creative.

Access the largest library of sponsorship activations to help Inform your strategy.

[ Platform Connectivity ]

A Living Intelligence Network

A Living 
Intelligence Network

SponsorUnited operates as a living intelligence network. Our global scout team and proprietary tech capture real-time sponsor activity—deal by deal, asset by asset. That data is structured, enriched by human context, and modeled against billions in historical benchmarks.
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On-Premise

10K

Venues audited by 3,000 scouts, capturing offline data.

In Media

500K

Devices scraped for sponsorship & advertising data.

Third-Party

100M

Individual Profiles Tracked for Demographic & Affinity Data.

Transactions

$30B

Transacted deals to train our deal estimates.

Users

11K

Users on the SponsorUnited Platform.

Built on enterprise-grade security and privacy standards.

We’re committed to protecting the confidentiality, integrity, and availability of the data our customers rely on. SponsorUnited is SOC 2 Type II certified and GDPR compliant, with security and privacy practices designed to meet the expectations of global brands, rights holders, and agencies.

  • SOC 2 Type II certified security controls
  • Ongoing monitoring and continuous investment in security
  • GDPR-compliant data handling and privacy practice
Learn More

[ Customer Story ]

How Autodesk Is Redefining NFL Stadium Construction

This September, software giant Autodesk partnered with the New England Patriots, marking a new chapter in sports partnerships—one rooted not just in brand storytelling, but in the future of how stadiums and major sports facilities are designed, built, and operated. The Patriots and the Kraft Group became the first NFL franchise to adopt Autodesk as their official design and make platform, integrating the company’s technology directly into multi-year capital projects across their footprint.

‍Read More
AutoDesk x New England Patriots

Ready to unlock unrivaled sponsorship insights?

Book a Demo
Try the best kept secret in smarter, faster partnerships.
The Industry’s Leading Sponsorship Intelligence Platform

info@sponsorunited.com

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Introducing SponsorUnited 4.0

Your Sponsorship Intelligence Operating System

Discover 4.0
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