A candid conversation on what modern sponsorship strategy really looks like — from evaluation and negotiation to activation and measurement.
What does it really take to find, negotiate, and build a sponsorship that breaks through?
Today's best sponsorships do more than drive awareness. They create immersive experiences, connect physical and digital, blend content with commerce, and turn sponsorship into a measurable engagement channel.
In this session, we teamed up with The Marketing Millennials’ founder, Daniel Murray, Elliot Christiansen of Cleveland Construction, Inc., Chris Lobono of Athlete-Driven Worldwide, Marquise Watts of W3 Enterprise and SponsorUnited’s own Sam Kilgore to host a candid conversation on what modern sponsorship strategy really looks like — from evaluation and negotiation to activation and measurement.
Tune in to learn:
- What a winning activation looks like in 2026 — and why many fall short
- How to evaluate a deal before you ever sign
- What to push on in negotiation and what to walk away from
- What to actually measure beyond impressions
- What sponsorship can do that no other channel can
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What does it really take to find, negotiate, and build a sponsorship that breaks through?
Today's best sponsorships do more than drive awareness. They create immersive experiences, connect physical and digital, blend content with commerce, and turn sponsorship into a measurable engagement channel.
In this session, we teamed up with The Marketing Millennials’ founder, Daniel Murray, Elliot Christiansen of Cleveland Construction, Inc., Chris Lobono of Athlete-Driven Worldwide, Marquise Watts of W3 Enterprise and SponsorUnited’s own Sam Kilgore to host a candid conversation on what modern sponsorship strategy really looks like — from evaluation and negotiation to activation and measurement.
Watch on-demand to learn:
- What a winning activation looks like in 2026 — and why many fall short
- How to evaluate a deal before you ever sign
- What to push on in negotiation and what to walk away from
- What to actually measure beyond impressions
- What sponsorship can do that no other channel can
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