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Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

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Brands

Discover, evaluate, and activate high-impact partnerships with speed and precision.

Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.

Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Agencies

Pitch, plan, and optimize client partnerships with confidence and clarity.

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Bring real-world sponsorship data and tools into the classroom to prepare students for industry roles.

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[ Solutions ]

The Strategic Sponsorship Intelligence Partner for
Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.

Tampa Bay Lightning player in a dark uniform battles for the puck against three New York Islanders players in white and orange during an NHL game, with a full arena in the background.
Women’s soccer team celebrating the 2025 NWSL Championship on a stage with the trophy raised, fireworks and gold streamers exploding above them in a packed stadium.

It’s harder than ever for rights holders to stand out while brands are inundated with sponsorship requests

Without a clear picture of who’s spending, what matters to them, and how they activate, your sales efforts become reactive — driven by instinct instead of insight.

Get faster answers for more targeted pitches.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Get faster answers for more targeted pitches.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Find the right brands & contacts faster.

Discover brands investing with properties like yours, and instantly identify key decision-makers so you can connect with the right people.

Find the right brands & contacts faster.

Discover brands investing with properties like yours, and instantly identify key decision-makers so you can connect with the right people.

Know every brand’s play before you pitch.

Dive into a brand’s deal activity, activation examples, and social content to understand how and where they’re currently investing.

Know every brand’s play before you pitch.

Dive into a brand’s deal activity, activation examples, and social content to understand how and where they’re currently investing.

Price confidently and pitch smarter.

Strengthen every proposal with real market data. Evaluate pricing benchmarks and asset performance to validate your pricing, build competitive packages, and close deals faster.

Price confidently and pitch smarter.

Strengthen every proposal with real market data. Evaluate pricing benchmarks and asset performance to validate your pricing, build competitive packages, and close deals faster.

[ Customer Story ]

ParkMobile and the Cavaliers Streamline Game-Day Parking to Enhance the Fan Experience

ParkMobile’s partnership with the Cleveland Cavaliers has enhanced the fan experience this year by allowing attendees to purchase parking in advance of games and events at Rocket Mortgage FieldHouse. The collaboration integrates ParkMobile’s services into key touchpoints like the team’s mobile app, SeatGeek, and digital communications, delivering convenience and efficiency for fans. This frictionless parking solution streamlines arrivals and departures, creating a seamless game-day journey from driveway to venue.

Read More
ParkMobile x Cleveland Cavaliers
SponsorUnited is an indispensable resource for our team. The platform is intuitive and gives us easy access to the insights we need to identify, connect with, and better understand prospects. Plus, it enables us to stay informed and competitive, and has helped enhance our proposals and partner activation. With instant intel and attentive service, SU provides a great CX and clear ROI.

[ Jorge Perea / Vice President, Corporate Partnerships / Seattle Storm ]

Since integrating SponsorUnited’s robust capabilities, my team has been able to achieve incremental performance on our marketing objectives. The adaptive nature of the platform anticipates our brand and property interests and streamlines data in an actionable manner. Furthermore, the support of the on-demand research team has been instrumental in delivering personalized insights and news that empower my team to make informed partnership decisions. Thank you SponsorUnited for providing us with the support for our brands to become leaders in an increasingly informatic and data-driven partnership landscape!

[ Karina Walter / Sports Marketing / PepsiCo ]

I have now used SponsorUnited at two different companies. SU makes prospecting more fruitful and efficient as I am able to be more pinpointed in who I reach out to and how. Further, my negotiations are more direct as I am able to research my prospective clients more succinctly. Overall, I find SU to save me time, give me more in-depth info, and as a result, allow me to be more successful in my role.

[ Ryan Slack / National Sales Manager / ParkMobile ]

[ Resources ]

Our Platform In Action

[ Inside the Deal ]

How Autodesk Is Redefining NFL Stadium Construction

[ Inside the Deal ]

Keurig Dr Pepper and Chicago Bears Launch NFL's First Reusable Cup Program with Bold Reuse

[ Inside the Deal ]

Toyota and the Colorado Rapids Turn Corner Kicks into Community Impact

[ Inside the Deal ]

ParkMobile and the Cavaliers Streamline Game-Day Parking to Enhance the Fan Experience

View All

Ready to unlock unrivaled sponsorship insights?

Book a Demo
Try the best kept secret in smarter, faster partnerships.
The Industry’s Leading Sponsorship Intelligence Platform

info@sponsorunited.com

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Introducing SponsorUnited 4.0

Your Sponsorship Intelligence Operating System

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