SponsorUnited was featured in a CBS Sports article covering the anticipated impact of Caitlin Clark and the 2024 WNBA rookie class. According to our data, Reese and her LSU teammate Flau'jae Johnson—both who played in the Elite Eight game that attracted 12.3M viewers—lead NIL athletes in follower growth. Additionally, Reese, former Stanford star Cameron Brink, and Johnson topped Clark in the number of NIL deals secured.

The analysis suggests that this rookie class has the potential to reshape the commercial landscape of the WNBA. With their strong fan engagement and impressive NIL portfolios, these athletes are poised to attract new brand partnerships and investments, driving the league and its players growth.