Sponsor insights

Partnership Reports

Summer Recap: A Reimagined Logo & Website, New Reports, and a New Board Member

August 29, 2023

This summer has been a busy one for SponsorUnited, as we unveiled not only our newly reimagined logo and redesigned website, but also an array of unique marketing partnership reports. 

In keeping with our commitment to providing unparalleled insights into the ever-evolving sponsorship universe, we released a series of five comprehensive reports analyzing key sporting leagues and events. Besides our NBA and NHL reports—released just before the respective league playoffs—we debuted two inaugural reports highlighting the dynamic landscape of the LPGA and the Women's World Cup, then headed across the pond for our second European Football report. This multifaceted approach underscores SponsorUnited's goal of empowering our partners with the knowledge necessary to make smarter decisions, and forge successful partnerships in the increasingly complex sports marketing arena.

Meanwhile, we’re also growing our team of expert advisors with the appointment of Christopher “Chip” Paucek to our Board of Directors. As the cofounder and CEO of 2U, Paucek has taken the company from a startup to a global leader in online education over the last 15 years, connecting more than 78M people with relevant learning opportunities. Paucek's vast experience as a visionary entrepreneur and CEO will help catalyze SponsorUnited's growth and strategic direction. 

“I am thrilled to join the board of SponsorUnited, a company that has rapidly become the go-to resource for sports and entertainment intelligence,” Paucek said. “Under Bob Lynch's visionary leadership, SponsorUnited has been at the forefront of transforming the marketing partnership landscape. I look forward to contributing my experience and insight to help further drive their mission of empowering brands and rights holders with the tools they need to make game-changing decisions." 

Paucek has been recognized for his dedication to creating a better future for all through the power of high-quality online education. His accolades include the Ernst & Young Entrepreneur of the Year Award and the Goldman Sachs 100 Most Intriguing Entrepreneurs Award.

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