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Oakland Athletics On the Move to Las Vegas

November 16, 2023

Half a billion dollars - That's the estimated incremental sponsorship revenue the Oakland Athletics could generate over the next decade following their approved move to Vegas. Here's how:

When the Las Vegas Raiders relocated from Oakland, they experienced a staggering 691% increase in sponsorship revenues, along with a 94% growth in sponsors – all within a mere 36-month period.

Should the A's replicate the Raiders' success, this could translate to acquiring approximately 60-70 new sponsors annually, potentially generating $45-60 million in sponsorship revenues. Such a feat would position the team within the top third of Major League Baseball in terms of sponsorship earnings.

Over 1,000 brands currently have a sponsorship deal within the Las Vegas market. Who are the most active brands that will look to sponsor the A's once they make their move?

Top 10 Brands sponsoring Rights Holders in the Las Vegas market currently:

  1. Las Vegas Tourism  (Las Vegas Convention & Visitors Authority)  
  2. Las Vegas Review-Journal    
  3. MGM Resorts International    
  4. Coca-Cola    
  5. Desert Radiology    
  6. Allegiant Air    
  7. Toyota    
  8. Cox Communications    
  9. Resorts World Las Vegas    
  10. America First Credit Union

Of the 1,000+ brands with a sponsorship deal, the top categories these brands come from:

  1. Hotel,  Restaurant, Leisure    
  2. Technology    
  3. Beverage - Alcohol    
  4. Auto    
  5. Media
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