Partnership Reports

NFL Playoff QB's | Endorsements

January 14, 2022

The NFL playoffs are here after the first 17-game regular season. Josh Allen’s Buffalo Bills will host rookie Mac Jones and the New England Patriots on the CBS Saturday Primetime spot for NFL’s Super Wild Card Weekend.

Josh Allen leads the QB matchup on the field as his team won the AFC East and also off the field in total social followers and total partnerships. Working with 14 brands across 12 categories during the 2021-22 season, Allen has notable deals with West Herr, Buffalo Wild Wings and Labatt Blue.

Mac Jones comes in slightly behind Allen with 11 total deals and 70k less social followers. Jones was part of the Bose NFL Draft 2021 campaign which featured the five rookie QB’s selected in the first round including Zach Wilson and #1 Draft pick Trevor Lawrence. Following in former Patriot QB Tom Brady’s footsteps will be no easy feat, but Mac Jones is on his way after a stellar start on and off the field his rookie year.

The players with the most deals in the NFL are Rob Gronkowski and JuJu Smith-Schuster, both have 29 total deals. Gronkowsi has nearly 10 million followers on social media giving his brand partners like Bud Light, Hims & Hers and Hisense tons of visibility. Juju Smith-Schuster, who is known to be a gamer, has over 257,000 followers on Twitch and has deals with tech brands like HyperX, HP, & Microsoft Surface.

Over 890 brands have signed an endorsement deals with a NFL player this season. Adidas leads the way in terms of total deals while Verizon is a close second followed by Nike. On average, each player in the league signed a total of four deals while each brand has an average of three. 77% of all deals include a social media post as brands look to leverage the athletes platforms to attract fans towards their campaigns.

NFL 2021 Wild Card Weekend Patriots vs. Bills
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