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The 123rd U.S. Open Spotlights LA’s Dynamic Sponsorship Scene

June 15, 2023

The 123rd US Open tees off today at the Los Angeles Country Club, where the world’s best golfers will hit the links in pursuit of the $17.5M purse–the largest of all four major championships. In honor of the storied annual tournament, let’s take a look at the dynamic sponsorship market in this glittering, high-octane West Coast city.

Pepsi and Toyota lead the list of brands with the most sponsorship deals in the City of Angels with over 25 each, followed by Michelob Ultra with more than 20 sponsorships. Adidas, Bud Light, Coca-Cola, Nike, UCLA Health, Verizon, and Yaamava Resort & Casino at San Manuel round out the top 10.

The USC Trojans take the top spot on the properties roster with more than 100 sponsorship deals, just ahead of the LA Angels and Natural Products Expo West, both with north of 90 sponsorships. Comprising the rest of the top 10 are the LA Chargers, Anaheim Ducks, LA Rams, LA Kings, LA FC, Cal State Fullerton Titans, and LA Dodgers, in that order.

With 56.9M total followers, the LA Lakers, arguably the city’s premier pro sports franchise, dominate social media among properties in the market, having generated 13.8M in branded engagement across all platforms this year. A co-branded Instagram post by Verizon and Coachella on April 15th scored the highest engagement on social media so far in 2023, at 1.3M.

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