Sponsor insights

Partnership Reports

Hospital Sponsorship Insights

March 7, 2023

Over the last 12 months there have been 840 active brands buying sponsorships or media in the Hospital category.

Nuffield Health was the most active brand with a total of 29 sponsorship deals, all of the properties they sponsor are located in the UK, such as Wolverhampton Wanderers, AFC Bournemouth and Norwich City. Baptist Health South Florida claims the second spot with a total of 21 sponsor deals. St. Jude Children's Research Hospital enters the podium of the most active brands with 20 sponsor deals. MedStar Health, Atrium Health, UCLA Health, Cleveland Clinic, Intermountain Healthcare, Tampa General Hospital, and UCHealth (Denver) complete the Top 10.

While property entitlements, digital content, broadcast ads, and TV-visible interior signage were some of the most frequently bought assets, social posts reigned supreme in the Hospital category, with total engagement of 13.3M more than 24K unique posts across all social media. An Instagram post between UCLA Health and the LA Lakers garnered the most engagement, with 514K.

Among other standout assets incorporated in deals in the category, regional healthcare company Orlando Health is the Primary Jersey Patch sponsor of MLS team Orlando City SC, while UCLA Health has been the Training Center sponsor of the Lakers since 2016.

Within sports worldwide, Hospitals have secured 49 deals with premier sponsorship assets such as Venue Naming Rights and Primary Jersey Patches across 36 brands. Only 8 brands have more than one such deal:

Orlando Health - 3

Novant Health - 3

WakeMed - 3

Trinity Health of New England - 3

Children's Mercy Hospital - 2

Children's Mercy Hospital - 2

Dignity Health - 2

UC Davis Health - 2

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