Inside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships

Watch On-Demand

[ Insight ]

[ February 17, 2022 ]

Official League Partners | MLS 2021

Official League Partners | MLS 2021

[ Back to Insights Hub ]

Back to Insights Hub

Access the Source of Our Insights

See the platform tracking 2.5M+ deals in action.

Get In-Depth Data to Fuel Your Strategy

Download deep research across leagues, categories,and industries.

Explore Reports

Stay Ahead and In the Know

Get the latest sponsorship intel sent straight to your inbox.

See a glimpse of the MLS League Partners from our newly released MLS 2021 Marketing & Partnerships Annual Report. SponsorUnited highlights the brand's start year and focused initiatives of the partnerships.

MLS Official Sponsors

Citations

No items found.

[ BACK TO INSIGHTS HUB ]

Have questions?
We have answers.

No items found.

You May Also Be Interested In:

[ Insight ]

Five Months Later, MLS' Newest Sponsorship Asset Is Taking the Field

[ Insight ]

Winning Pays: The Sponsorship Revenue Case for MLB's Deadline Gambles

[ Insight ]

The LeBron Effect: What His Move to Philadelphia Could Mean for the 76ers’ Sponsorship Business

[ Insight ]

What the Groundbreaking Notre Dame SoFi Deal and OSU JP Morgan Deals Mean for Brand Marketers

[ Insight ]

Inside the WNBA's Sponsorship and Endorsement Boom

[ Insight ]

What We Saw on the Ground at the FIFA World Cup 2026

[ Insight ]

JPMorganChase's Mavericks Deal Confirms Financial's Grip on the Jersey Patch

[ Insight ]

Who Were the Top 10 Most Endorsed Players on 2026 NBA Draft Night?

[ Insight ]

The Rise of Emerging Sports Leagues — and Why Brands Are Investing Early

[ Insight ]

Why Brands Are Betting Big on the Pet Owner Audience

[ Insight ]

The Most Defensible Asset in Alcohol Sponsorship Right Now? The Bar Itself.

[ Insight ]

From Bobblehead Frenzies to Viral Cups: The New Rules of Sports Merch

[ Insight ]

Connected Fitness Is Everywhere in Sports. Except Where You'd Expect.

[ Insight ]

MLS Back-of-Jersey Sponsorships Have Hit the Market

[ Insight ]

Business-Backed Sponsorships: How Autodesk and the Patriots Broke New Ground in the NFL

[ Insight ]

Box Office Records, Brand Deals & the $45M APX GP Sponsorship Story

[ Insight ]

Inside Coachella 2026: Where Brand Activations Became Cultural Architecture

[ Insight ]

In Spirits Sponsorships, the Shift Is Clear: Own the Environment, Don’t Rent the Signage

[ Insight ]

Visa Out, Amex In: What a $1 Billion NFL Deal Really Signals

[ Insight ]

UFC Sponsorship Revenue Hit $314M in 2025

[ Insight ]

Every April, the C-Suite Watches Golf. So Do the Brands That Want to Reach Them.

[ Insight ]

European Football Sponsorships: The $188M Betting Shakeup & What Comes Next

[ Insight ]

The College Jersey Patch Era Is Here Where Programs Rank — and How the Market Is Pricing Them.

[ Insight ]

LSUs Jersey Patch Deal Marks Historic Moment in College Sports Sponsorship

[ Insight ]

The DNA of a Team President

[ Insight ]

Standout Experiential Activations: January 2026

[ Insight ]

Inside the AKC National Championship: How Sponsor Activations Power One of TV’s Most Engaged Audiences

[ Insight ]

How the Point of Arrival Is Reshaping Sports Sponsorship

[ Insight ]

Prediction Markets Are Taking a Page from the Sports Betting Playbook

[ Insight ]

December 2025 Experiential Activations

[ Insight ]

1st Day of NY International Auto Show and Toyota is Winning the Race

[ Insight ]

NFL Off-Season Social Data

[ Insight ]

NFL Christmas Games

[ Insight ]

Maximizing Reach at San Diego Comic-Con: A Look at Strategic OOH Advertising

[ Insight ]

Social Media | Finance Report

[ Insight ]

NCAA Football NIL Endorsements

[ Insight ]

January's Hottest Brands Are Here!

[ Insight ]

Winter Olympics | Endorsements

[ Insight ]

Super Bowl Experience | Activation Spotlight

[ Insight ]

A Glimpse into the Future of the Auto Industry at the Chicago Auto Show

[ Insight ]

Celebrities & Fanatics CEO to Acquire Mitchell & Ness

[ Insight ]

FTX | CES 2022

[ Insight ]

Kingsley and Chai | Endorsements

[ Insight ]

Cars of the Future | CES 2022

[ Insight ]

NFL Playoff QB's | Endorsements

[ Insight ]

2024 Sponsorship Predictions Featured in SportsPro Media

[ Insight ]

These Organizations are Crushing the Social Game for Tech Brands

[ Insight ]

AFC & NFC Championships: Spotlight on Star Quarterbacks Off the Field

[ Insight ]

Youth Initiatives | Technology Sponsorships Annual Report

[ Insight ]

Top Athletes Dominating Social Media Growth in 2024

[ Insight ]

NFL Conference Playoffs | Endorsements

[ Insight ]

Pre-Summer Spotlight: Top Brands that Captivated Sponsorship Executives in May

[ Insight ]

Esports' Impressive Momentum

[ Insight ]

NBA Sponsorship Revenue Hits $1.6B—Here's What's Driving It

[ Insight ]

Why Smart Brands Are Investing into Women's College Basketball Athletes

[ Insight ]

SXSW 2022 is Back In-Person After 2 Years

[ Insight ]

NFL 2021 Annual Report | Controversy and Winning

[ Insight ]

SXSW 2022 | Music Endorsements

[ Insight ]

March Madness | Women's #1 seeds

[ Insight ]

El Clásico | Brand Matchup

[ Insight ]

Tequila Brands Take Center Stage on Cinco de Mayo

[ Insight ]

Patrick Mahomes Endorsements

[ Insight ]

USA vs. England FIFA World Cup Qatar 2022

[ Insight ]

NBA Playoff Appearance Strengthen Social Media Experience

[ Insight ]

NFL New Deals Heating Up: What 2025 Sponsorship Data Reveals so Far

[ Insight ]

NFL TNF Athlete Endorsements

[ Insight ]

El Clásico

[ Insight ]

NFL Goes Global: Peacock to Stream First-Ever Game in Brazil

[ Insight ]

LCS Finals in LA Showcase Esports' Thriving Sponsorship Ecosystem

[ Insight ]

5 Lessons from the Dodgers' $200M Sponsorship Season for Brand Marketers

[ Insight ]

The 2022 Grand National | Instant Replay

[ Insight ]

How SponsorUnited Helps Brands Excel in an Ever-Changing Marketplace

[ Insight ]

Sneaker Collaborations

[ Insight ]

Top Sponsors and Streamers Share the Spotlight at TwitchCon 2024

[ Insight ]

Grand National Viewership Puts The Super Bowl's to Shame

[ Insight ]

Introducing SponsorUnited 3.0

[ Insight ]

Brands Master Endorsement Deals with Golfers

[ Insight ]

Baseball is Back, and 1 Brand is Showing Off Their Newest Partnership

[ Insight ]

Female NIL Athletes Continue Steady Growth

[ Insight ]

UEFA 2022 Women's Euro Instant Replay

[ Insight ]

Brands Ride the Wave of Deadpool & Wolverine's Smashing Success

[ Insight ]

Beyond the Music: What Lollapalooza Taught Us About Experiential Sponsorships in 2025

[ Insight ]

P&G Elevates Athlete Experience with Olympic Village Activations

[ Insight ]

Back To School Retailers

[ Insight ]

Citibank Takes Center Stage as 2023 Mubadala Citi DC Open's Top Sponsor

[ Insight ]

Richmond Fall Race Endorsements

[ Insight ]

2022 Citi Open

[ Insight ]

MLB Field of Dreams Game

[ Insight ]

Major League Rugby | Spotlight

[ Insight ]

Hard Seltzer Sponsor Insight

[ Insight ]

Retailers Lean In On Partnerships to Lure Back-to-School Shoppers

[ Insight ]

Brewing Success with Coffee's Strategy in Sports Sponsorship

[ Insight ]

The RØDE Creator of the Year Awards 2024 Spotlight Influencer Excellence

[ Insight ]

Forward-Thinking Brands Took the Metaverse by Storm in 2022

[ Insight ]

Risk Meets Reward: The Unsung Hero of Big Prizes in Sports

[ Insight ]

US Open Sponsorship Recap

[ Insight ]

NHL Skills Challenge | Instant Replay

[ Insight ]

Juan Soto's Move to the Mets Could Be a Sponsorship Game-Changer

[ Insight ]

Super Bowl LVII Offers Another Unrivaled Opportunity for Advertisers

[ Insight ]

Super Bowl LVI | Instant Replay

Formula 1 cars race down a track at high speed, with sparks flying from one car and the rest of the field following closely behind.

Stay Up to Speed on News and Insights by Signing Up for Our Newsletter.