With the shortest month of the year in the rearview mirror, and the first day of spring just weeks away, here are the brands most searched by sponsorship executives on our platform in February. 

True to form, Super Bowl LIX provided an unrivaled launchpad for savvy brands looking to instantly propel their visibility into the stratosphere––demonstrating how well-executed Super Bowl activations can drive massive brand momentum well beyond game day.

Hot on the heels of its viral Super Bowl debut––which included a livestream giveaway of $1.2 million to 120 lucky winners––Fetch, a shopping rewards app, scored the #1 spot last month. Designed to boost consumer engagement and brand awareness, the ad made a serious splash on both fronts, fueling a game-changing 1.2 million sign-ups in just two minutes. The Madison-based platform  currently partners with seven properties: the Birmingham Squadron, Cannes Lions, Advertising Week, Madison Bontempo, Brand Innovators, Tiffany Moon, and Jenna Davis.

HexClad debuted at #2 thanks to its own buzzy big game commercial, “Unidentified Frying Object,” which featured renowned chef Gordon Ramsay and comedian Pete Davidson in a humorous intergalactic kitchen escapade. Outside of the Super Bowl spotlight, the hybrid cookware maker has built a sponsorship portfolio with more than 5 partnerships, including the New York Yankees, the Food Network New York City Wine & Food Festival, and LPGA golfer Angel Yin. Ramsay, a longtime supporter of the brand, is also an investor.

Meanwhile, Ramp, a fintech startup, has remained on our hottest brands list for four consecutive weeks, its staying power fueled by its first Super Bowl ad starring Philadelphia Eagles superstar running back (and Ramp investor), Saquon Barkley. The brand has already cultivated a diverse sponsorship strategy with 15 partnerships across sports and media, including deals with eight professional golfers––Neal Shipley and Zach Johnson among them––and three MLB teams.