The March Brand Power Rankings are out and Cryptocurrency holds the #1 spot on the 30 most searched brands. Toyota took home this month's top spot. Why?
The month of March, Cryptocurrency secured 8 spots in the top 30, and 3 in the top 10. The most searched Cryptocurrency brands were Crypto.com, FTX and Coinbase which all moved up the list in this month’s top 10. Crypto.com now sits as the 2nd most searched brand, moving up from 6th spot in February. FTX and Coinbase, previously sitting at 8th and 10th last month, rose up to 7th and 8th, respectively in March’s power rankings.
The car manufacturing giant Toyota adds to its vast portfolio of deals with over 550 sponsorships, a 36% increase since 2020. This total includes sponsorships with more than 50% of NBA teams and deals with more than 70 Major Pro Sports teams in the US. During March, the company expanded its sponsorship holdings by inking deals with an Esports organization, Cricket team and BMX athlete.
Last month’s top 2 brands, HelloFresh and DUDE Products, both fell from their top spots this month but remained in the top 10. Quick Serve Restaurants own 30% of this month’s top 10, with Raising Cane’s, Jersey Mike’s and Dunkin’ coming in at 3rd, 4th and 10th, respectively. During the month of March, QSR brands signed more than 10 deals across various properties which moved this category towards the top of the list. Intuit enters this month’s power rankings at 8th after ranking outside the top 30 last month. Hydro Flask rounds out March’s top 10 brands coming in at 9th for the month.