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October’s Hottest Brands Have Arrived!

November 1, 2023

With Halloween’s spooky festivities behind us and Thanksgiving a few short weeks away—three weeks from today if you’re wondering—let’s take a look at October’s most searched brands on the SU platform. 

MrBeast's snack brand Feastables took the top spot after making headlines in early October, when the influencer-owned brand signed a multi-year deal to become the Official Jersey Patch Partner of the Charlotte Hornets—an NBA first for a content creator-led brand. The brand logo will appear on all uniforms of the Hornets and the Greensboro Swarm, and both the actual and virtual uniforms of the Hornets Venom GT, the Hornets' esports affiliate.

SIXT Car Rental secured the second spot on the list after inking two NBA deals this month, one with the Chicago Bulls and the other with the Los Angeles Lakers. Pit Boss Grills lands in third after announcing last week that they will become the Official Grill of the Baltimore Ravens. This marks the first NFL Partnership for the Dansons brand.

Fourth place belongs to online travel marketplace Travelpass, which announced a multi-year partnership with the Utah Jazz on October 10, aimed at offering fans access to special travel experiences starting with the 2023–24 season. The new partnership will also launch the Utah Jazz Road Game Plan starting with the 2024–25 season, inviting fans to use and the Utah Jazz mobile app to book and plan trips to the team’s away games, complete with itineraries and deals on hotels and local activities.

Moving down the list, Raising Cane’s scored the 22nd spot last month, following news of the fast-food chain’s mid-October unveiling of a Dallas Cowboys-themed restaurant opened in partnership with Post Malone—a native of the city and lifelong fan of the team. A first-of-its-kind homage to both the superstar and the Cowboys, the restaurant features a custom silver vinyl exterior adorned with silhouettes of Post's on-stage moments, as well as a 32-foot, iconic Dallas Cowboys star at the drive-thru entrance. Inside, the restaurant brims with Dallas Cowboys memorabilia and a vending machine selling exclusive merchandise, as well as a Post Malone fan mailbox, where diners can leave fan mail that’s regularly delivered to the Grammy-nominated recording artist.

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