Gruns was the most searched brand on our platform in May, driven by a high-profile move into team sponsorship for the first time. The plant-based energy brand partnered with Gotham FC, signaling a shift beyond its usual influencer-driven approach and into the professional sports arena, particularly in the rapidly growing world of women’s sports. The partnership includes back-of-kit logo placement beneath the jersey numbers and establishes Gruns as the official foundational nutrition partner of the NWSL club, giving the brand prominent visibility both on and off the field. Previously known for aligning with fitness and wellness influencers, Gruns currently holds eight active sponsorships and is expanding with a clear, values-aligned strategy. With this bold entry into team sports, Gruns is positioning itself at the intersection of performance, nutrition, and women’s empowerment, and it’s a brand to keep a close eye on in the months ahead.

Kettle ranked as the third most searched brand on our platform in May, a clear sign that its bold moves in the athlete endorsement space are capturing attention. The brand first made waves with its partnership with Cooper DeJean, giving the NFL prospect a custom Rolex engraved for Super Bowl LIX — blending luxury with personal storytelling. In May, Kettle expanded its roster with endorsement deals featuring NFL Draft first round picks Will Campbell and Tyler Warren. The brand is positioning watches not just as status symbols, but as long-term assets that hold collectible and emotional value, an approach that resonates with a new generation of athletes thinking about both legacy and financial growth. By aligning with top NFL prospects, Kettle is redefining what modern athlete marketing looks like in the NIL era.

Coca-Cola was once again one of the most searched brands on our platform in May, marking its 10th consecutive month on the Monthly Most Searched Brands list, a testament to its sustained impact and consistency in the sponsorship space. The brand currently holds nearly 2,500 active sponsorship deals and has generated over 35 million social media engagements across branded posts, reflecting just how visible and active Coca-Cola remains across sports and entertainment. Its global momentum continued in May: Coca-Cola selected 160over90 to lead creative and experiential marketing for the 2026 FIFA World Cup, reinforcing Coke’s legacy as one of the tournament’s most iconic sponsors. In NASCAR, Coca-Cola became the official soft drink partner of Bubba Wallace and the No. 23 car, expanding its motorsports presence. The brand also renewed its long-standing partnership with FC Schalke 04 and remains the official soft drink of the Premier League. From football pitches to racetracks, Coca-Cola’s scale and engagement make it one of the most consistently active and visible sponsors in the world.