Partnership Reports

August’s Hottest Brands Have Arrived!

August 31, 2023

As we somehow find ourselves charging full-force into the last fleeting weeks of summer, here are the most searched brands by sponsorship executives on the platform during the month of August. 

Azuna took the top spot on this month’s list. In July, the Buffalo-based, all-natural odor eliminator manufacturer teamed up with the Buffalo Bills to launch “Smell of Victory,” an odor eliminator & air freshener gel with a fresh new scent specially formulated to celebrate the brand’s new partnership with its hometown team.

Energy drink maker Celsius lands in seventh place after recently joining forces with college sports marketing company, Learfield, to add four schools—the US Air Force Academy, University of Colorado Boulder, University of Oregon, and University of Washington—to its endorsement roster. The brand also expanded its existing relationship with Texas A&M University. These new deals are just the latest in a long list of partnerships the brand has inked this year with boldface names including Major League Soccer, Scuderia Ferrari, and the Dallas Mavericks, among others.

Fulham Football Club and WebBeds, 11th on the list, have unveiled a collaborative partnership. In a multi-year agreement commencing with the upcoming 2023-24 season, WebBeds will serve as the Club's Official Sleeve Partner. The WebBeds logo made its debut on the sleeves of Fulham FC's Men's, Women's, and Academy teams during the pre-season friendly against TSG 1899 Hoffenheim at Craven Cottage on August 5th.

Heydude, a casual footwear brand purchased by Crocs for $2.5B in 2021, ranks 13th  on the list after announcing a partnership earlier this month with Dude Perfect, a sports-themed content group with nearly 60M YouTube subscribers. The long-term partnership will see Dude Perfect highlight Heydude products in its YouTube content, and create bespoke content for the brand. Heydude—which Crocs expects will become a $1B brand by 2024—is clearly on a roll, with already more than 20 endorsement deals and counting. 

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