From interdimensional portals to tech-enhanced in-arena moments, November was packed with head-turning brand activations that broke through the noise and delivered unforgettable fan experiences. Here’s a roundup of the most creative and buzzworthy campaigns from the month:

🧟 Netflix Transforms London into the Upside Down

To promote Stranger Things, Netflix launched a visually haunting out-of-home (OOH) campaign that brought the show’s eerie atmosphere to life. Londoners were met with digital billboards designed as “portals” using distorted visuals and glowing effects straight from the series’ playbook. A vine-wrapped double-decker bus added to the immersion, looking as though it had emerged directly from the Upside Down. The activation turned a major metropolitan area into an interactive playground for fans—and a viral moment for Netflix.

🧢 New Balance Honors the “Big Dumper” in Seattle‍

New Balance leaned into Cal Raleigh’s breakout MLB season with a bold and memorable stunt outside Seattle’s T-Mobile Park. A full-size dump truck, referencing Raleigh’s “Big Dumper” nickname, served as the centerpiece of the OOH activation. Fans lined up for photos and exclusive swag—specifically a limited-edition “When it rains, it dumps” hat—distributed to the first 350 attendees. The brand created a localized, humorous moment that deeply resonated with fans.

🌕 Steph Curry Shoots for the Moon with Penguin Random House‍

To promote his new book Shot Ready, Steph Curry partnered with Penguin Random House on a billboard activation in Los Angeles that quite literally aimed for the moon. Designed to align with the lunar cycle, the billboard showed Curry appearing to shoot the real full moon like a basketball. The creative execution required exact timing and precise placement—resulting in a celestial spectacle that blurred the line between fiction and reality.‍

🤖 Richtech Robotics Powers Up the Fan Experience in Vegas‍

Richtech Robotics teamed up with the Vegas Golden Knights to introduce their beverage-serving robot, ADAM, in a unique in-arena activation. ADAM didn’t just hand out drinks—it also sounded the goal siren and interacted with fans, showing off its advanced features and entertainment value. The campaign injected a futuristic edge into the live sports experience, highlighting how robotics can enhance fan engagement in unexpected ways.

🧵 Fanatics Turns Jerseys into Street Art in NYC

Fanatics generated major buzz for Fanatics Fest with an OOH campaign dubbed “The World’s Most Expensive Billboard.” The activation transformed real, game-worn jerseys into public art installations on the streets of Brooklyn. By turning authentic merchandise into a centerpiece of its campaign, Fanatics created a highly visual experience that bridged streetwear culture, sports fandom, and social media buzz.

🔍 Key Trends We Spotted:

• Sci-fi & fantasy themes (Netflix, Penguin) deliver big on spectacle and sharability
• Local fan culture (New Balance) drives engagement through inside jokes and exclusive swag
• Robotics & tech (Richtech) are reshaping the in-venue experience
• Repurposed merch (Fanatics) proves physical assets still have high creative value
  

As 2025 winds down, these activations show that the most memorable campaigns are those that dare to be different—whether that means syncing with the moon or putting a dump truck outside a ballpark.