When a Detroit Tiger legs out a triple, the impact stretches far beyond the scoreboard. Thanks to Davey Tree's partnership with the team, the two organizations have agreed to plant three trees in the greater Detroit region for every three-base hit made by a Tigers player in a regular-season home and away game during the entire 2025 regular season. A minimum of 100 trees will be planted. A partnership like this turns triumphant moments in the field into meaningful impact in neighborhoods and communities. This is just one example of how landscaping brands are integrating their services into sports league sponsorships.

Construction and industrial brands, especially those in the Masonry, Excavation, and Landscaping sectors, are increasingly leveraging sponsorships across leagues where their products also serve as essential services. The 'Landscaping Services' sponsorship is a unique category—these brands aren't just advertisers; they're the vendors who ensure teams have pristine turf, well-maintained fields, and top-tier stadium landscapes.

Total Spend & Revenue Breakdown

The category has generated $13.1M in sponsorship spend across 40 brands, with an average deal size of $209K and median of $174K. A large portion (55%) is allocated to signage, but the landscaping services asset itself represents a critical in-kind or integrated deal that delivers both visibility and functional value to teams.

Notably, brands like FieldTurf, Pennington, South Hills Irrigation & Turf, and Davey Tree (as mentioned earlier with their tree-planting initiatives) are leading the way, often integrating their services directly into team partnerships in ways that go beyond traditional sponsorships.

Examples of Brands as Vendors

The marketing asset analysis shows a range of vendors engaging teams:

• A&A Lawncare partnered with FC Cincinnati (MLS)
• Brummel Lawn and Landscape aligned with the Kansas City Royals (MLB) and Sporting Kansas City (MLS)
• Ag-Pro supported the Columbus Crew (MLS)
• Ram Jack and South Hills Irrigation & Turf also activated in multiple sponsorships

These sponsorships go beyond traditional models; they demonstrate the seamless integration of brand services into stadium and team operations.

Across all Construction & Industrial brands, the most common activations include Official Sponsor / Use of Marks (62% of deals), Digital Ad Videoboards (43%), and Ribbon Board Ads (41%). But for landscaping vendors, service integration (16% of deals) stands out as the signature play. These brands gain exposure while also delivering tangible value, keeping teams' facilities in top shape.

By positioning themselves as both service providers and sponsors, landscaping and turf brands carve out a unique sponsorship niche. Their partnerships go beyond visibility—they're literally the foundation of the playing surface, making these deals both strategic and indispensable.

SPND Information includes data from MLB, MLS, NBA, NHL, NFL, WNBA, NWSL, F1 during each league's last completed season

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