As the 2025 World Series gets underway, the matchup between the Los Angeles Dodgers and the Toronto Blue Jays offers more than a championship storyline — it’s a real-time comparison of two distinct sponsorship economies. One thrives on scale and star power, the other on efficiency and national resonance.

The Dodgers represent the gravitational force of one of the world’s largest media markets, where brand visibility is both currency and competition. The Blue Jays, by contrast, embody a national identity that transforms team partnerships into expressions of community and pride.

In our 2025 Markets Report: Los Angeles and Toronto edition, we look at these two cities’market size, category mix, and brand strategy shape to understand their current sponsorship economies — and where untapped opportunity still lies. 

Market Scale: Two Economies

With $754 million in total team sponsorship revenue, Los Angeles ranks #2 among all North American markets. The city’s average deal size sits at $790K, and no market has more seven-figure partnerships — 154 in total. 

Toronto, meanwhile, ranks #9 with $266 million in total sponsorship revenue and an average deal size of $706K — roughly one-third of LA’s total team sponsorship revenue.

Categories and Brands

Category dominance looks very different across the two cities — and reveals the DNA of each market’s sponsorship strategy.

In Los Angeles, the big spenders are the industries that thrive on exposure and prestige:

• Finance ($166M), led by Crypto.com, SoFi, and Guggenheim Partners with venue naming rights or jersey patch deals.
  
  
• Auto ($72M), with deep integrations from Toyota and Hyundai.
  
  
• Alcohol ($55M), driven by AB InBev and local craft entrants.
  
  
• Healthcare ($51M) and Technology ($47M), with major visibility plays by UCLA Health and Intuit.

In Toronto, the category picture shifts. The sponsorship economy is anchored by:

•  Financial Services ($74M), led by Scotiabank, TD Bank, Sun Life, and BMO.
  
  
• Supporting categories include Beverage ($21M), Gaming ($20M), and Food Products ($18M), with brands like AB InBev, Dairy Farmers of Ontario, and Maple Leaf Foods.

For both markets, the next wave of opportunity will come from spending smarter: finding the cultural or category edge others have overlooked.

Download our 2025 Markets Report: L.A. and Toronto to see white space opportunities and more in the sports sponsorship landscape of these markets.