Women’s sports sponsorship has entered a new phase of growth defined by scale.

In 2025, SponsorUnited tracked more than 5,300 sponsorship deals across the WNBA, NWSL, WTA, LPGA, and NIL, with women’s sports sponsorship growing 17.5% year over year (excluding NIL)—more than 3.5x the rate of men’s leagues. That growth is translating into meaningful increases across the leagues, with rising spend and deal volume across major properties.

Expansion is creating new inventory and immediate revenue opportunities. Brand participation is accelerating, with hundreds of new companies entering the space. And the mix of industries investing in women’s sports is evolving, as both established categories and emerging sectors increase their presence.

At the same time, the structure of sponsorships is becoming more sophisticated. Partnerships are increasingly built across multiple asset types, with digital and social playing a central role in how brands activate and scale their investments. Athletes and NIL are further amplifying this momentum, driving visibility, engagement, and new entry points for brands across the ecosystem.

Together, these shifts point to a market that is growing and maturing into a more competitive, diversified, and scalable sponsorship landscape. This report breaks down where that growth is happening, which leagues and categories are leading, and where the next wave of opportunity is emerging.