2021-22 European Football Partnerships Report
- LaLiga's Success Using SponsorUnited
- Partnership Trends
- Category Growth
- Hot Markets For Brands
- Predictions From Rights Holder & Agencies
- EPL, LaLiga, Serie A, Bundesliga, Ligue 1 Spotlights
- Player Deals & Endorsements
- Kit Supplier & Exposure
- Social Media Performance (TikTok Exclusive)
Methodology:This report was compiled using SponsorUnited’s proprietary platform data from July 2021 through May 2022. Social Data compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok and LinkedIn accounts and social activity. The leagues included in this report are as follows: Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, EFL Championship, LaLiga 2, Serie B, 2. Bundesliga, Ligue 2.

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Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, agencies, and properties to partner intelligently by connecting the entire partnership ecosystem through the most comprehensive data available anywhere.
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