Formula 1 is rapidly emerging as one of the most valuable sponsorship ecosystems in global sports. In 2025, F1 team sponsorship revenue reached $2.54 billion, growing +22% year-over-year and narrowing the gap with the NFL to just $120 million—down from $360 million the year prior. With $460 million added in a single season, F1 now ranks as the second-highest grossing sports property globally, driven by 382 deals across 358 brands and one of the fastest commercial expansions in the industry.

That growth is being fueled by a shift in both who is investing and how they’re showing up. Technology leads all categories with $769 million in spend (+41% YoY), while AI/ML and financial brands are driving the next wave of investment into the sport. At the same time, the structure of partnerships is evolving. Title and naming-rights deals now dominate the top end of the market, signaling a move toward deeper, long-term integrations rather than traditional logo placements.

SponsorUnited’s Formula 1 Sponsorship Intelligence Report breaks down the brands, categories, and deal dynamics behind this transformation—revealing where investment is accelerating, how partnerships are evolving, and where the next opportunities exist across the F1 ecosystem.