College athletics is reaching a new level of commercial maturity. In 2025–26, Power 4 and Group of 5 programs generated $1.2 billion in sponsorship revenue, with the Power 4 accounting for more than $1 billion alone. But the story extends well beyond the headline number. SponsorUnited’s NCAA Sponsorship Intelligence Report benchmarks the schools and conferences driving the highest levels of commercial activity, tracks how sponsorship performance is shifting across major college athletics, and examines how conference realignment is influencing the competitive landscape.scape.

From healthcare and automotive to financial services, telecommunications, and quick-service restaurants, the report breaks down the categories fueling college sponsorship growth. Discover which brands are investing the most, where category competition is intensifying, and which sectors still offer room for new entrants to establish a meaningful presence.

While venue naming rights and playing surfaces continue to command premium investments, the next wave of growth is still largely untapped. Nearly 95% of jersey patch inventory remains available, representing one of the biggest commercial opportunities in college athletics. The report also explores emerging sponsorship assets, evolving inventory strategies, and where athletic departments have the greatest potential to unlock new revenue.

Beyond rankings and revenue totals, the report provides the benchmarks that drive smarter sponsorship decisions. Compare median deal values, evaluate asset pricing, identify category whitespace, and understand how your organization stacks up against the broader market. Whether you're a brand, university, conference, agency, or media company, the report delivers the intelligence needed to identify opportunities and build stronger partnerships.

View the report to explore the data shaping the future of college sports sponsorship.