As Major League Baseball wraps the 2025 season, the league’s sponsorship ecosystem continues to surge. Total team sponsorship revenue climbed to $2.05 billion, a 9% year-over-year increase from 2024 and 68% since 2022. MLB’s evolution is fueled by innovation in partnership assets, expanded jersey patch inventory, and more creative local activations, solidifying baseball’s position as one of North America’s most dynamic sponsorship markets.

At the center of this momentum, the Los Angeles Dodgers continue to redefine the business of baseball. Fresh off their second consecutive 2025 World Series appearance, the team is projected to become the first North American pro sports franchise to surpass $200 million in annual team sponsorship revenue—a $30 million or 17% increase year-over-year. The Dodgers’ 76 sponsors include 20 Japanese brands, six of which joined this season, ranging from JTB Corporation and Hakkaisan Brewery to Toei Animation and Tokyo Electron. Their partnerships average five times the MLB deal size, fueled by global marketability and a 30% compound annual growth rate in sponsorship revenue since 2022.

In the other dugout, the Toronto Blue Jays, in their first World Series in three decades, now face a pivotal opportunity to capitalize on heightened visibility and significantly expand their sponsorship portfolio.

Across the league, financial brands once again led all categories with a +9% YoY increase, while Retail surged +32% and Technology climbed +21% amid growing data and AI integrations. The Gaming category, however, declined 14%, reflecting a recalibration in a cooling sector.

Team-level momentum added further lift: the Athletics capitalized on their Las Vegas relocation and new tourism-driven jersey patch, while the Cardinals benefited from Missouri’s sports betting launch and a renewed Diamond Sports deal. Meanwhile, the Twins, Rockies, and Mariners debuted new jersey patch partnerships—bringing 28 of 30 MLB teams to sold status and generating $17 million in new patch revenue this season.

At the brand level, category leaders doubled down on baseball’s reach. Bank of America, Coca-Cola, Toyota (including Lexus), AB InBev, and Molson Coors ranked among MLB’s top spenders, each activating with between 8 and 24 team presences and allocating as much as 51% of their total sports spend toward baseball partnerships. Five franchises—the Dodgers, Yankees, Red Sox, Braves, and Cubs—each surpassed $100 million in team sponsorship revenue, underscoring the stre