College Football Athletes Top 10 Watchlist 2025
SponsorUnited’s Top 10 College Football Players to Watch serves as a reference for brands looking to tap into this momentum. With detailed profiles on the sport’s most marketable stars, taking into consideration field performance, endorsement portfolios, and social media engagement, this report gives marketers a rundown of where the attention is, where it’s growing, and how to align their partnerships with the athletes who will define this season.
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Methodology:
This report provides a list of of selected college football players, their brand endorsements and social metrics ranging from September 2024 to September 2025. Social data was collected using SponsorUnited’s proprietary social media tracking metrics—specifically Total Engagement—and compiled from athlete-controlled accounts on Instagram, Facebook, X (Twitter), and TikTok.
Only branded content—defined as posts that include a brand mention, tag, logo, or clear promotional tie—is captured in this analysis. As a result, the number of brand deals reflected in this report is limited to what can be verified through publicly visible content and may not reflect the athlete’s full portfolio of endorsement activity.
The report was jointly authored by SponsorUnited’s Marketing and Business Intelligence teams. All data was sourced from the SponsorUnited SaaS platform, which tracks and analyzes sponsorship activity across the NIL landscape.
Photographs presented in this report we pulled from content appearing in the SponsorUnited platform pulled from social media platforms, as well as from Getty Images.
About SponsorUnited:
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business.
With over 403,000 brands, 2.2 million deals, and 21.1 million data points across sports, entertainment, media, and talent, our SaaS platform enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
