2022 Sports Sponsorship Year In Review

December 13, 2022

2022 Sports Sponsorship Year In Review

  • Sponsorship Revenue
  • Rising Sports Analysis
  • Industry Disruptors
  • League Spotlights
  • Digital Assets Impact
  • Social Media Rankings
  • Global Sports Stars

2022 Sports Sponsorship Year In Review


This report was compiled using SponsorUnited’s proprietary platform data from January 2022 through November 2022. Social data compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok and LinkedIn accounts and social activity. The report found that 14K+ brands bought over 20K sponsorships across 11 professional leagues and their teams - the NFL, NBA, NHL, MLB, MLS, WNBA, NWSL, PGA Tour, LPGA Tour, WTA Tour and ATP Tour. It also revealed that 2,500+ brands have bought over 4K sponsorships across individual professional athletes.

About SponsorUnited:

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, rights holders, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships.

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