2022-23 Motorsports Marketing Partnerships Report

May 4, 2023

Authored jointly by SponsorUnited’s Marketing Research & Insights, Analytics and Marketing teams, the 2022-23 Motorsports Marketing Partnerships Report delivers an in-depth analysis of more than 4,200 brands, 200 athletes, and 2,900 social posts between teams and drivers, from November, 2021, through April, 2023.

Access exclusive data and insights into:

  • Motorsport trends
  • Unique case studies
  • Motorsport Series comparative analysis
  • A look into environment action
  • Driver social data and analysis


This report offers an in-depth analysis of brand sponsorships, endorsements and social engagement across five professional leagues and their athletes. Compiled using SponsorUnited’s proprietary platform, the data encompasses more than 4,200 brands, 200 athletes, and over 2,900 social posts. Other North American Motorsports encompasses various motorsports disciplines, including but not limited to dirt racing and sports car racing, which do not fit into other property categories.

About SponsorUnited:

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, rights holders, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships.

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