This marks SponsorUnited’s first-ever National Women’s Soccer League (NWSL) Partnerships Report, published during a period of notable growth in visibility, investment, and brand activity across the league. The NWSL has evolved from a niche property into a major force in U.S. sports, driven by the success of the U.S. Women’s National Team, holding the record World Cup wins, and surging investment in women’s sports globally.

Prime-time coverage and viral moments have propelled the NWSL to new heights—evident in the spike in viewership, continued franchise expansions (two more in 2026), and rise in attendance. While the NWSL and WNBA are similar in total sponsorship spend and number of active brand partners (see our recent WNBA report), the average NWSL deal commands 18% more—about $27,000—despite the league being less than half the age of the WNBA. The NWSL generated even more revenue per team when factoring in games.

With a blend of insights from the 2024 team sponsorship revenue, as well as the 2025 in-season player data and brand activations, this report offers a comprehensive view of the league’s evolving sponsorship landscape.

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