See a glimpse of the MLS League Partners from our newly released MLS 2021 Marketing & Partnerships Annual Report. SponsorUnited highlights the brand's start year and focused initiatives of the partnerships.

MLS Official Sponsors

The Consumer Products category as a whole saw the second-highest increase in volume of deals with the MLS last season. Procter & Gamble used MLS intellectual property to promote brands like Gillette, Old Spice and Crest through the season.

Stay tuned, the FREE SponsorUnited MLS 2021 Marketing & Partnerships Report is coming soon!

Major Pro Sport Tech Insight

The Tech Category is now the 6th highest ranked within Major Pro Sports sponsorships, averaging 9 sponsorship deals per team. Over 400 technology and consumer electronics brands are buying sponsorship or media across the leagues.

Interested in learning more about spend data within the Technology and Consumer Electronics industry? Download the Technology Annual Report for FREE now at

The Houston Dynamo of the MLS and their sister team the Houston Dash in the NWSL have signed a deal with Fubo Gaming, the betting subsidiary of FuboTV. This partnership marks the first deal for Fubo Gaming in the MLS but also rumored to be the most lucrative partnership ever for an MLS club coming in at nearly $180 Million.

The partnership makes the brand the Official Sports Betting Partner of both clubs and the FuboTV logo will be featured on both of the teams training kits during the 2022 season. The agreement also includes branding and signage through the club’s home field, PNC Stadium, as well as promotions on the teams social media channels and podcasts. The two organizations will work together to support community initiatives throughout the duration of the partnership.

The deal within the MLS marks Fubo Gaming's 3rd Major Pro Sports League deal in the US. According to SponsorUnited data, they currently have a deal in the NFL with the New York Jets. This deal includes naming rights to a lounge now named the Fubo Sportsbook Lounge. In addition, the brand has a deal with the NBA as an authorized gaming partner which allowed them to sign a multi-year deal with the Cleveland Cavaliers.

Sign up for SponsorUnited Weekly Newsletter
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.