MARKETING PARTNERSHIPS REPORTS

SponsorUnited's inaugural Women In Sports 2022 report analyzes brand partnerships for both collegiate and professional sports across teams and individual athletes. The report found that 3,500 brands bought a total of 5,650 sponsorships or media across 14 professional women’s leagues and collegiate NIL athletes. It also revealed that 1,110 brands bought a total of 2,185 sponsorships or media across individual professional and college female athletes.

Just released, the first Music Artist Marketing Partnerships Report. This inaugural report delivers an in-depth analysis of over 2,100 brands and 1,100 deals from July 2021-July 2022, the report unlocks 10 major music genres and tells the stories of nearly 600 artists. Social media drives new and innovative partnerships in an industry forecast to more than double in value to over $53 billion by 2030.

The NHL 2021-22 Marketing & Partnerships Annual Report highlights trends in sponsorships surrounding the National Hockey League, teams, athletes, and media partners. Uncover data on over 3,300 NHL partnership deals and over 2,000 active brands buying sponsorships and media in the NHL. Finance companies boost NHL team sponsorship revenue past the $1B mark for the first time in league history.

The 2021-22 European Football Partnerships Report is fortified by data from over 7,000 brands across more than 9,000 deals and from 10 of the top European football leagues (Premier League, LaLiga, Serie A, Bundesliga and Ligue 1, along with each league’s corresponding second tier.) This report also contains growth and engagement insights on over 2,750 brands that created collaborative social media content.

This week the NBA 2021-22 Marketing & Partnerships Annual Report was released. The report is fortified by data from over 6,000 NBA sponsorship and media deals from the 2021-22 NBA season. NBA teams surpassed $1.2B in sponsorship revenues, achieving 50% growth over the 2020-21 season.

There was a lot of buzz around the NFL Draft over the weekend and while the new draftees were the true winners, brands came in a close second. SponsorUnited has released the 2022 NFL Draft Sponsorship Report where you can take a deeper dive into the partnership deals between brands, teams and players.

Earlier this week SponsorUnited released the ‘21-’22 Marketing Partnership Finance Report. This report highlights trends in sponsorship and partnership data across over 1,600 brands in the Finance category. Finance companies surpassed three quarters of a billion dollars in total sponsorship revenue with Major Pro Sports teams.