Verizon and the NHL first joined forces in 2021, creating a foundation that connected technology with fan engagement. This partnership was not only recently renewed but also significantly restructured to amplify its focus on technological innovation and elevating the overall fan experience. This collaboration has introduced several exciting elements aimed at enhancing engagement for NHL fans.

One of the standout features of the partnership is the Verizon Tailgate experience at the 2024 Navy Federal Union Stadium Series. Reimagined to become the ultimate pregame destination for NHL fans, the Verizon Tailgate offers a variety of interactive activities. Fans can enjoy games and photo opportunities, and Verizon customers receive exclusive perks such as shaded spots with heated seats and phone charging stations.

Inside the stadium, Verizon further enhances the fan experience with the Hotspot Lounge, located on the 100 level concourse. This exclusive area provides Verizon customers with charging stations, additional photo opportunities, and complimentary hot chocolate, making the game day experience even more enjoyable.

Verizon has also introduced a unique in-stadium experience for its customers. Seats in a custom section of the stadium are raffled off at the Verizon Tailgate pregame each day. These premium seats offer the best views, heated seating, and appearances from the Stanley Cup. Additionally, fans in this section enjoy access to a suite with food and drinks, as well as gift bags that contain charging packs, blankets, and hand warmers.

Throughout the event-filled 2024 Navy Federal Union Stadium Series weekend at MetLife Stadium, Verizon interacted with over 150,000 fans through various touch points. A highlight of this engagement was the jumbotron feature, showcasing fans and emphasizing the perks of Verizon access.

To further drive awareness and participation, Verizon launched a successful TikTok campaign, which resulted in the most viewed video on the Verizon TikTok channel in the past year, amassing 2.1 million views. This digital strategy not only heightened the visibility of the partnership but also engaged a broader audience.

The NHL ensured that the Verizon activation occupied the most premium location during the 2024 New Amsterdam Vodka NHL Pregame. Additionally, MetLife Stadium has retained several elements of the Verizon partnership on a permanent basis, underscoring the lasting impact and value of this collaboration.