[ Women in Sports Sponsorship Intelligence Report ]
Inside Women in Sports’
5,300+ Deal Sponsorship Market
In 2025, more than 5,300 sponsorship deals were tracked across women’s sports — with growth outpacing men’s leagues by more than 3.5×. As brand participation accelerates and deal structures evolve, the market is entering a new phase defined by scale, competition, and long-term investment. Learn where growth is happening — and where opportunity still exists.
From Experimental Spend to Scaled Enterprise Investment
Women’s sports sponsorship is scaling rapidly as new inventory enters the market and brands increase their long-term commitments. Expansion across leagues like the WNBA and NWSL is creating immediate opportunities, while digital, social, and multi-asset partnerships are becoming the standard.
This report reveals where investment is accelerating — and where competitive pressure is intensifying.
Inside the Report
- Which leagues and categories are driving the most growth
- Where brand participation is accelerating fastest
- How deal structures and asset mix are evolving
- Which categories are gaining share — and which are declining
- Where the next wave of sponsorship opportunity is emerging