[ NFL Marketing Partnerships Report 2025 ]
Inside the NFL’s
$2.7B Sponsorship Economy
In 2025, NFL team sponsorship revenue reached $2.7B (+8% YoY), reinforcing the league’s position as the most commercially powerful platform in U.S. sports. With more than 440 new brands entering the league, sponsorship investment is accelerating, but not quite evenly. Learn how categories, teams, and premium assets are reshaping the competitive landscape — and where opportunity still exists.
Where dollars are moving and the competition is mounting
Premium sponsorship assets are commanding higher rates as both new entrants and established partners increase their investment across the league. Technology, healthcare, and financial services are increasing their footprint, while multi-team portfolio strategies are becoming a competitive advantage for brands seeking scale.
This report reveals where investment is concentrating — and where competitive pressure is intensifying.
Inside the Report
- Which categories are capturing the largest share of new investment
- Where competitive density is rising fastest across teams and assets
- How premium assets are commanding top rates — and why
- How brands are scaling multi-team and portfolio strategies
- Which teams are emerging as revenue and deal-growth leaders
- Where remaining premium inventory still exists