When it comes to exclusivity in the world of sports sponsorships, few tournaments match the deliberate restraint and prestige of Wimbledon. This year Wimbledon featured just 17 sponsorship deals, significantly fewer than the Australian Open (40, 2025), Roland Garros (30, 2025), and the US Open (30, 2024). This minimalist approach is not a sign of low demand but rather a testament to the All England Club’s fiercely curated partner ecosystem. The tournament prioritizes long-standing, heritage-rich relationships, Slazenger has served as the official tennis ball supplier since 1902, making it the longest sporting goods partnership in history.

Beyond the quantity of partnerships, Wimbledon stands out for how its sponsors are activated. The tournament is the most conservative among Grand Slams in utilizing TV-visible interior venue signage. Unlike the Australian Open and US Open, which heavily feature rotating billboards and other dynamic assets, Wimbledon limits these to fixed billboards only, preserving the tournament’s clean, traditional aesthetic . This disciplined visual strategy aligns with the brand integrity Wimbledon is known for, ensuring that every sponsor reflects the tournament’s storied legacy and values.

This approach mirrors the strategy of another iconic sporting event: The Masters. Much like Wimbledon, The Masters is renowned for its exclusivity. Despite being one of golf’s most prestigious tournaments, The Masters aligns has just 7 sponsors—a stark contrast to the 34 associated with the PGA Championship and the 12 seen at the US Open Golf. This limited access creates scarcity, elevates brand association, and allows both events to maintain tight control over the look, feel, and narrative of their venues and broadcasts.

In both cases, this scarcity isn’t a weakness—it’s a strategy. Wimbledon and The Masters have each carved out elite, uncluttered brand experiences that many sponsors covet but few are granted. These events have redefined what it means to “sponsor” a sport: it’s not just about visibility, but alignment with a legacy, an ethos, and an audience that values tradition and prestige above saturation.

The 2023 Mubadala Citi DC Open took place July 31-August 6 at the William H.G. FitzGerald Tennis Center in Washington DC. Dan Evans won the men's singles championship, marking the 54th edition of the men's tournament, while Coco Gauff captured the title in the 11th women's matchup—becoming the youngest women’s champion in the tournament’s history at age 19.

New York-based Citibank is the Open’s main sponsor. Some of the financial giant’s most high-profile partners among its 140+ sponsorships are the New York Mets, the Dallas Mavericks, and the Aston Martin Aramco Cognizant Formula 1 Team—one of its most recent deals. Property entitlements and digital content rank among Citi’s most frequently used assets, as do social media posts, at 37% of total assets: the bank engaged more than 1M followers across over 700 total posts in the last year.

Notably, 53% of Citibank’s partnerships are with more than 75 concert venues or amphitheaters, including the Glen Helen Amphitheater in Los Angeles, New York’s Gramercy Theatre, and all eleven House of Blues locations.