Instant Replay

Congratulations to the Los Angeles Rams for winning Super Bowl LVI and Cooper Kupp on receiving the MVP award.

Anheuser-Busch showcased their brands in featured segments during the broadcast on NBC, while Crypto brands, being new to the Super Bowl scene, saw advertisements from Coinbase, FTX, eToro& who have combined over 115 new sponsorship deals since the beginning of 2021.

The 2022 NHL All-Star Skills Competition presented by DraftKings Inc. featured brands sponsoring the events.

Discover Financial Services, Honda, EA SPORTS, Dunkin'​ and Verizon were among the brands who had a presence during the competition.

The 2022 College Football Playoff National Championship in Indianapolis aired on ESPN last night. More than 80 brands were visible during the broadcast where the The University of Georgia beat The University of Alabama 33 - 18.

Many familiar brands within the college space leveraged the airtime. AT&T who was seen throughout the game has over 60 deals across the NCAA. Other brands with a significant presence in the NCAA and also during the championship game broadcast were Taco Bell, Capital One, and Goodyear. These brands have 50, 30 and 10 deals across the NCAA respectively.

As the NCAA Football season comes to an end, more than 9,000 brands in over 30 categories were actively buying sponsorship or media within the NCAA since the start of the football season. TicketSmarter, Coca-Cola & Pepsi are the top three brands in terms of sponsorship deals with Allstate and Nike rounding out the top five.

NCAA Championship 2022 IR
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