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See the Full Sponsorship Landscape

Make smarter, faster decisions with our sponsorship intelligence platform. Track where dollars are flowing to build your strategy,  negotiate with confidence, and activate with precision.

The Most Prominent Brands in Sports & Entertainment Rely on SponsorUnited

FROM GUT INSTINCT TO A GAME PLAN.

Get unprecedented transparency into deals and pricing so you can get the most out of your sponsorships:

Explore deal structures and trends across leagues, industries, and markets.

Evaluate proposals against the competitive landscape and find new opportunities.

Negotiate the best deals with confidence using complete market intelligence.

Access the most comprehensive campaign library of in-market creative & assets.

The platform is powered by the largest collection of sponsorship data, including an estimated:

422K

Brand and Rights
Holder Profiles

970K

Assets

2.5M

Deals

$30.4B

in Sponsorships Deals

Dynamic Tools and Reports Take the Guesswork Out of Planning and Execution

Market-Specific Reports for Analysis

Evaluate regional markets to optimize your plan.

Comprehensive Profiles: Brands, Leagues, Teams

Understand the landscape with profile pages detailing sponsorship portfolios.

Deal Structure and Pricing Comparisons

See exactly how deals were built and priced before evaluating proposals.

Activation and Asset Breakdowns

Get inspiration from the largest collection of in-market creative assets.

Social Media, Athlete and Influencer Intelligence

Use data to see what’s working—and not working—in influencer deals.

uncover dynamic Pricing Insights

Explore the power of SPND to see how our solution for sponsorship pricing transparency changes the game for your partnership strategy. Make every dollar count, negotiate from a position of strength, and demonstrate clear impact to your organization.

Check out our latest report powered by SPND:

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