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SponsorUnited Expands Leadership Team with New SVP Customer Success and Chief Sales Officer

February 8, 2024

SponsorUnited Expands Leadership Team with New SVP Customer Success and Chief Sales Officer 

Debbie Colella and Rajiv Khanna to advance the company’s sponsorship intelligence solutions and deliver unmatched value to over 1,400 customers

“I'm thrilled about Debbie joining us to lead our Customer Success team and Rajiv stepping up as Chief Sales Officer.” said Bob Lynch, Founder and CEO of SponsorUnited. “Both Debbie and Rajiv bring extensive success in their respective fields and are exactly what we need to fuel our next growth phase. “Together, they embody our commitment to innovation and excellence in the sports and entertainment intelligence industry, and they'll be pivotal in deepening our market positioning globally."

As SVP, Customer Success, Colella will play a pivotal role in enhancing customer success initiatives, boosting retention rates, and driving upsell and cross-sell revenue through strategic innovation in SaaS. Her addition to the team reflects SponsorUnited's dedication to delivering an unparalleled customer experience and fostering growth.

Colella brings with her nearly two decades of experience and a proven track record in driving customer success and growth in the SaaS industry, most recently serving as SVP, Customer Success at Yext. With a career spanning influential roles at renowned companies such as Yext, Yahoo, Donovan Data Systems, and Computer Sciences Corporation, Collela has consistently demonstrated her commitment to delivering impactful results and pioneering solutions for scaling organizations. Her experience also includes successfully guiding a SaaS startup through the IPO Unicorn phase.

"Joining SponsorUnited is a tremendous opportunity to leverage my experience in building and leading high-impact customer success initiatives,” said Colella. “I'm excited to contribute to a company that's not just a leader in its field but also deeply committed to innovation and excellence in customer engagement. Together, we'll work to expand our reach, enhance customer satisfaction, and drive substantial growth for both our clients and SponsorUnited."

Khanna, who has been with SponsorUnited for four years, has been promoted to the position of Chief Sales Officer. In his new role, Khanna will be focused on driving SponsorUnited’s new business efforts. His outstanding contributions during his tenure have led to the substantial growth of the company's client base, expanding both domestically and overseas, and broadening its reach with sports, brands, and media companies. His prior roles include VP of Teams at Nielsen Sports, Senior Director at Repucom, and Sales Strategy at Yahoo! Sports.

“I am honored to step into the role of Chief Sales Officer at SponsorUnited,” said Khanna. “Since joining the team back in 2019, I've been passionate about unlocking new opportunities and driving growth by expanding our offerings to rights holders, brands and media companies worldwide. I look forward to leading our talented sales team as we continue to innovate and deliver exceptional value to our clients, further establishing SponsorUnited as the go-to platform for sports and entertainment intelligence.”

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