GLOBAL CSS
STYLES
MEDIA QUERY
ANIMATIONS

SPONSOR INSIGHTS

Partnership Reports

National Championship | NIL Endorsements

January 10, 2022

July 2021 was a big month for college athletes. They were granted the ability to sign endorsement deals as part of the new NIL (Name, Image, Likeness) Law that was passed. NIL Endorsement deals gives student athletes the opportunity to begin making money while playing sports in college.

Apparel & Accessory brands took immediate advantage of this opportunity leading the way in total deals with college athletes. Many would assume this means Nike, Adidas, and Under Armour were signing many of these deals. Instead it was emerging brands like Rhoback, PSD Underwear, and Fanjoy which lead the way with the most endorsement deals in the Apparel & Accessory category.

More than 350 brands have signed NIL deals with college athletes. Raising Cane’s is at the top of the list. FTX follows right behind with over 10 deals in the NIL space.

Heading into tonight’s College Football Championship, here are the top four players who have signed the most deals between the two teams this season. Heisman Trophy winner and Alabama star QB, Bryce Young, has the highest social following of the four athletes. It was reported by Alabama head coach, Nick Saban, that Young was making near 7-figures in NIL deals before throwing his first pass this season. Will more brands moving forward take a shot on athletes prior to the season after seeing the success of Bryce Young?

NIL Endorsements NCAA Football Championship
Sign up for our weekly newsletter:
Sign up for a Demo of SponsorUnited:
Please fill out the form below for your FREE download of the report.
NIL
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.