Partnership Reports

Most Social Followers Among NFL Teams & Athletes - January

February 3, 2022

Trending NFL teams and players with the largest social follower gain in the month of January:

10) Green Bay Packers (+84,758)

9) Marcedes Lewis (+85,180)

8) Pittsburgh Steelers (+96,982)

7) San Francisco 49ers (+101,041)

6) Kansas City Chiefs (+103,943)

5) Dallas Cowboys (+120,933)

4) Cincinnati Bengals (+128,556)

3) Tom Brady (+184,022)

2) Odell Beckham Jr. (+343,053)

1) Antonio Brown (+961,136)

On a related note, Brown actually picked up more followers than the NFL league social accounts (+961k vs +921k).

The term "Any Press is Good Press" rang true during the month of January in the NFL. Antonio Brown quit on the Buccaneers mid-game, then saw the largest growth in social media followers. Brown currently optimizes his social media following partnering with six brands, three within the apparel and accessories category. He has also entered the NFT space with Spooky Boys Country Club. Brown's highest engaged post comes on Instagram with Skeleton Concept having an engagement score of over 130,000 per the SponsorUnited platform.

Interesting to see that within the top four of the list, two social media accounts will be represented in the Super Bowl, Odell Beckham Jr. of the Los Angeles Rams and the Cincinnati Bengals accounts. The 13 brands that OBJ has a partnership with leverage his nearly 20 million followers across social media. Recently, OBJ signed a deal with Cash App in which he'll get paid in Bitcoin during his tenure with the Rams. He can also be seen promoting the app with a $1 Million giveaway.

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