Hisense showcased their sponsorship status with the FIFA World Cup Qatar 2022 at CES. Not only do they have a sponsorship deal with FIFA but according to SponsorUnited’s Technology Sponsorships Annual Report coming out later this month, they also are the third most active brand international within the Consumer Electronics and Technology Multiline category.

60% of Hisense deals include a social media post while their sponsorship deals have TV-Visbile Signage 56% of the time. Mainly securing partnerships internationally, Hisense did lock in two large athlete deals in the United States with Rob Gronkowski and Dwyane Wade.