There was a lot of buzz around the NFL Draft over the weekend and while the new draftees were the true winners, brands came in a close second. SponsorUnited has released the 2022 NFL Draft Sponsorship Report where you can take a deeper dive into the partnership deals between brands, teams and players.
Some of the key insights include:
- Tech and Apparel made up ⅓ of all deals among first round picks
- Wide receivers caught the most deals, but EDGE players tackled the most brands
- Rookies from Ohio State, Georgia and Oregon closed the most deals (40% of all deals)
Gain key insights around broadcast sponsorships, draft party sponsorships, player deals and more in SponsorUnited’s 2022 NFL Draft Report.