SponsorUnited, the leading partnership data platform for sports & entertainment, released its Automotive Sponsorships 2020-21 Annual Report.

Key Highlights of The Report Include:

• Automotive industry sponsorship spending in Major Pro Sports hits $225.7M, down from $258.7M in 2019-2020.

• For the 4^th straight year, Toyota has the most sponsorship deals by an automotive brand globally.

• Interest in partnering with automotive dealerships is at an all-time high, becoming the 7^th most searched category by sponsorship sales executives in 2021 (up from 54^th in 2020).

• Three of the top six most successful influencers to promote an automotive brand via social media were female, led by Alicia Keys.

• Non-traditional is the new normal. A Pet Influencer had more sponsored posts with an automotive brand than Rafael Nadal, LeBron James and Novak Djokovic combined.