Sponsor insights

Partnership Reports

Auto 2020-21 Report

August 26, 2021

SponsorUnited, the leading partnership data platform for sports & entertainment, released its Automotive Sponsorships 2020-21 Annual Report.

Key Highlights of The Report Include:

  • Automotive industry sponsorship spending in Major Pro Sports hits $225.7M, down from $258.7M in 2019-2020.
  • For the 4th straight year, Toyota has the most sponsorship deals by an automotive brand globally.
  • Interest in partnering with automotive dealerships is at an all-time high, becoming the 7th most searched category by sponsorship sales executives in 2021 (up from 54th in 2020).
  • Three of the top six most successful influencers to promote an automotive brand via social media were female, led by Alicia Keys.
  • Non-traditional is the new normal. A Pet Influencer had more sponsored posts with an automotive brand than Rafael Nadal, LeBron James and Novak Djokovic combined.
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