Partnership Reports

April’s Most Searched Brands Have Arrived!

May 1, 2023

With spring in full swing and summer on the horizon, let’s take a look at the brands that were most searched by sponsorship executives on our platform in April.

Frontdoor, a newly launched, one-stop app for home repair and maintenance, took the top spot last month. As presenting sponsor for MLB Opening Week, the brand launched a national advertising campaign across all U.S.-based regional sports networks (RSN) in early April, featuring Atlanta Braves outfielder Ronald Acuña Jr. using the app to address his home repair dilemmas.

In the 2nd spot is RTIC Coolers, a rotomolded cooler brand that became “The Official Cooler” and “The Official Drinkware of NASCAR” in a multiyear deal announced on April 6, when the company also debuted officially licensed NASCAR coolers and drinkware on its website. The Houston, TX-based brand boasts more than 20 endorsement deals–7 of which are within U.S. motorsports–and also serves as the Official Drinkware and Cooler Provider of Major League Rugby.

Caktus, an AI-powered education platform, lands at #5 on the list, after inking an endorsement deal in mid-April with LSU basketball superstar Angel Reese, who has more NIL deals (19) than any other college basketball player. The company is banking big on the NIL space, having previously partnered with LSU gymnast Livvy Dunne, former Miami Hurricanes basketball standouts the Cavinder Twins (who joined forces with Jake Paul’s BETR Gambling last month), and San Diego State‘s basketball player Matt Bradley.

Kaseya takes 6th place, having made headlines with the April 4 announcement that the software company had struck a $117 million, 17-year naming rights deal with the Miami Heat to rename the team’s arena the Kaseya Center. The deal–which follows FTX’s inglorious exit from the stadium in January, thanks to the crypto meltdown–marks the first time a Miami-based company has partnered with the venue for naming rights, and the fourth name for the arena since its 1998 opening. Kaseya also became the team’s Official IT Solutions Partner as part of the agreement.

Enterprise software brand Sprinklr, which signed a three-year extension with the Alpine F1 Team on April 11, earned the #10 spot. The company, which first partnered with the French team in March ‘22, will remain an official partner and customer experience management platform provider of Alpine F1. The team will leverage all four Sprinklr product suites as part of its strategy to maximize engagement with its loyal fanbase, and the brand will provide AI-powered listening and fan engagement on more than 30 digital and social channels.

Check out the rest of April’s list in the following graphic:

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