This marks SponsorUnited’s first-ever WNBA Partnerships Report, published during a period of notable growth in visibility, investment, and brand activity across the league. The WNBA has ushered in unprecedented momentum, with star players like Caitlin Clark, Angel Reese, and Breanna Stewart driving record breaking social engagement, endorsement activity, and national spotlight. A new wave of rookies—including standout Paige Bueckers—is amplifying that momentum, bringing millions of followers, fresh energy, and immediate brand value to the league.

Prime-time coverage and viral moments have propelled the WNBA to new heights, evident in the spike in ESPN viewership, immense merch sales growth, and rise in attendance.With a blend of insights from the 2024 team sponsorship revenue as well as the2025 in-season player data and brand activations, this report offers a comprehensive view of the league’s evolving sponsorship landscape.

Key Takeaways:

• WNBA team sponsorship revenue reached $76M in 2024, with teams averaging 44 deals, a +52% increase since 2022. The average deal size in 2024 was $143K, but rising quickly with expansion teams on the horizon.
• The 2024 class (Clark, Reese, Brink) and early standouts from the 2025 class (Bueckers and Van Lith), are reshaping WNBA visibility. These emerging stars are driving top-tier social growth, audience engagement, and branded activity. Notably, four of the league’s five most-endorsed players are in just their first or second season, highlighting how quickly these athletes are converting attention into brand demand.
• Driven by first-ever naming rights and jersey patch deals, these three sectors—plus the rest of the top 10, make up nearly two-thirds of WNBA team sponsorship revenue.