From Olympic deals to influencer equity and NWSL media partnerships, March brought major brand moves across sports, entertainment, and beverage. Here are the hottest brands of the month making waves in sponsorships and partnerships.

Pennymac topped the charts this month after being named the Official Mortgage Supporter of Team USA and the LA28 Olympic and Paralympic Games, marking a first-of-its-kind deal for the mortgage industry. This exclusive, multiyear agreement gives Pennymac marketing rights across both properties through 2028, positioning the brand front and center during one of the most-watched sporting events globally. The partnership includes Team USA athlete collaborations, branded content integrations, and category exclusivity—cementing Pennymac as a major player on the Olympic stage.

TikTok sensation Alix Earle joined sipMARGS as both a marketing advisor and investor, injecting $3M into the ready-to-drink margarita brand, making it the second most searched brand in March. The partnership includes a complete brand revamp—from packaging to flavor lineup—with Earle expected to leverage her 10M+ social following to elevate sipMARGS ahead of summer. With Gen Z and Millennial consumers at the heart of both her fan base and the brand’s target market, this collab highlights the power of influencer-led equity deals in the alcohol space.

Unwell Hydration made its sponsorship debut this month and also on our list, aligning with Alex Cooper and the NWSL as the official beverage partner of the league. The partnership brings together two rising forces in women’s culture—functional beverages and women’s sports media. With Cooper’s fanbase and the NWSL’s rapid growth, Unwell is tapping into a high-engagement audience that bridges wellness, empowerment, and entertainment.